One of the most common questions I receive as a communications coach is “Which social media channels should I use for my business?”. This can be quite an in depth answer, depending on your business goals, strategy and resources. Most importantly - which channels are your (potential) customers using? To find out, you can of … Continue reading Which social media channels are companies choosing in 2020?
I recently purchased an iPhone Xs, and as part of the set up found it very convenient to be able to transfer all my apps across automatically from my iPhone SE, including the way I have organised my home screens. How many apps on your phone? How many apps are on your phone? On iPhones, … Continue reading Tech Tools – How many apps on your iPhone and how do you organise them?
For the last six weeks, from February-April 2019, I've had the absolute privilege and pleasure to teach Social Media Management to the part-time students in the MICM (Masters in Communication Management) class. I graduated from this program myself almost two years ago, which you can read about in My MICM Masters posts. I've been teaching … Continue reading 2019 MICM Social Media Class
Welcome to the Zestee blog - this is a treasure trove of around a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar (or below if you are on a mobile device). … Continue reading Welcome to the Zestee Blog
According to CJG Digital Marking, the top 8 Social Media Trends to watch out for in 2017 are below. It will be interesting to watch throughout the year. -Renee Embedded from CJG Digital Marketing
Recently, I gave a social media and blogging workshop for Shell Outpost in The Hague, the Netherlands. Here's an article I wrote for their newsletter afterwards, that is also likely relevant to many others. Their PDF version is also shared with permission below. The Benefits of Blogging What’s your story? Starting your own blog is … Continue reading Benefits of Blogging for Shell Outpost
This previous post about the 2016 Code to Change Conference Amsterdam gave details about the event and this post now shares some highlights. Celebrating inclusion nd diversity in digital innovations, Code to Change brings together high potential employees and great employers. The Bootcamp and mentoring programme gives support, skills and direction to women who would … Continue reading 2016 Code to Change Conference Amsterdam Highlights
I've heard a few times now about Blab and recorded this 5 minute screencast of the very first time I took a look. As you'll see, I didn't get all that far on my first try, it seems you need to use Chrome or Firefox to actually host a Blab. I usually use Safari and was … Continue reading Trying out Blab for the first time
Earlier this month (May 2015), I had the privilege of travelling to Vienna to talk to a group of Advatera's social media managers about elearning and social media. Volker has built the opportunity for European digital managers in a variety of different industries to come together in digital expert groups 3-4 times a year to … Continue reading Advatera presentation in Vienna on elearning and social media
Local SEO and the Tricks You Need For small businesses, it’s really important for them to focus on smart marketing, as for small organizations, the budget is always a limiting factor in most of the decision making, as their budget is relatively small. So what does local SEO has to do with it? Well basically … Continue reading Local SEO and the Tricks You Need
Have you been asked before in a presentation to "please turn off your mobile devices?" Watch what happens when this is requested here... http://youtu.be/soAk3F0wX9s This was first shared back in 2011, but only just saw it now - thanks to Zestee Social Media School student Geraldine for bringing it to my attention today on Facebook. … Continue reading Please turn off your mobile devices…