We held our first #LinkedInLocalTheHague at The Hague University of Applied Sciences on Thursday 16 May from 10.30am-12pm. International Business THUAS - Trends in Marketing This event was part of a "Trends in Marketing" minor in the International Business programme at The Hague University of Applied Sciences. My colleagues teach neuromarketing and big data for … Continue reading 2019 #LinkedInLocalTheHague
2019 BASE Conference Amsterdam
Want to scale up your business? Come to the BASE conference in Amsterdam on 29 May 2019. BASE promises a new interactive event where attendees will get a chance to get close and personal with experts, while also learning specific skills that will support them in taking their company to a new level. BASE was … Continue reading 2019 BASE Conference Amsterdam
2019 MICM Social Media Class
For the last six weeks, from February-April 2019, I've had the absolute privilege and pleasure to teach Social Media Management to the part-time students in the MICM (Masters in Communication Management) class. I graduated from this program myself almost two years ago, which you can read about in My MICM Masters posts. I've been teaching … Continue reading 2019 MICM Social Media Class
Why I’m a little less in love with Apple lately. You?
I've been a huge Apple supporter for almost a decade. In our house, we have a MacBook Pro, iMac, three iPads (iPad 2, iPadAir and iPadPro) and two iPhones (SE + iPhone5). I also recently bought some AirPods, and we've had Apple TV and AirPort for a while. We also have a series of older … Continue reading Why I’m a little less in love with Apple lately. You?
2019 Google Amsterdam DWQT
Photo credit: Florence , Google On 9 April 2019 I had the opportunity to visit Google Amsterdam for the DWQT training. DWQT stands for Digitale Werkplaats Qualified Teacher. For the last year (2017-2018), I was a trainer myself on the Google Offline Training, read more about that here: https://zestee.com/category/google-digital-marketing-workshops/ On that project, I represented Google … Continue reading 2019 Google Amsterdam DWQT
2019 Learning Analytics in Higher Education
On Monday 8 April 2019, I attended an event at the teaching lab at TU Delft about learning analytics in higher education. A number of workshops, presentations and panels explored this topic. Opening and keynote Marcus Specht opened the event, followed by a keynote by Hendrik Drachsler. Learning Analytics Workshops It was a tough choice … Continue reading 2019 Learning Analytics in Higher Education
2019 WBII First Impressions on LinkedIn
On Thursday 28 March 2019, I had the absolute pleasure of talking to members of the Women's Business Initiative International in The Hague about First Impressions Online and LinkedIn. Petra Fisher was scheduled for this presentation, but sadly was sick, so Lisa Hall asked me to step in at the last moment. I was previously … Continue reading 2019 WBII First Impressions on LinkedIn
2019 Spark Women Amsterdam
The 5th edition of the Spark Conference in Amsterdam helped #entrepreneurs to create, elevate and celebrate today, 26 March 2019. With a fabulous line-up of speakers and panelists, I learned a lot and connected with lots of wonderful women (and a few men). I attended Spark in 2015 and 2016 but had to miss the … Continue reading 2019 Spark Women Amsterdam
The Road to the TEDx Stage Masterclass Amsterdam
The Road to the TEDx Stage Exclusive Event Masterclass, TEDx Panel and Boring to Brilliant Book Launch Barbara Rogoski, Senior TEDx speaker coach, invites you to her exclusive event where you can learn the insider secrets for how YOU can bring your story to the TEDx stage. By attending, you will: join a masterclass to learn the … Continue reading The Road to the TEDx Stage Masterclass Amsterdam
Calendly
Scheduling meetings is part of being in business. Calendly can help cut down the hassle in organising meetings, particularly online calls and webinars as it automatically calculates time zones. Using the popular freemium model, Calendly offers a free plan with limited features, with upgrades available. What I love about Calendly I can programme it to … Continue reading Calendly
LinkedIn Unlocked by Melonie Dodaro
If you'd like to make the most of LinkedIn, Melonie's book is a must have. Buy the book here: https://linkedin.topdogsocialmedia.com/book/ I had the pleasure of meeting Melonie in Amsterdam
Welcome to the Zestee Blog
Welcome to the Zestee blog - this is a treasure trove of nearly a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar (or below if you are on a mobile device). … Continue reading Welcome to the Zestee Blog
2019 Digital Marketing Trends
Digital Marketing has undergone some really interesting changes in the last decade. I started Zestee in 2008 with a focus on social media training, as back then, it was a totally new trend. Much of my time was spent explaining to entrepreneurs what Facebook, Twitter, LinkedIn and other platforms were and why they should be … Continue reading 2019 Digital Marketing Trends
Facebook Community Leadership Circles Amsterdam #1
On Saturday 9 February 2019, I attended the first Facebook Community Leadership Circle in Amsterdam. Held at the beautiful and super cool Impact Hub Amsterdam, it was an inspiring and interesting event. Of the 16 community leaders that attended, we calculated that our communities together total almost two million members! This event provided us with … Continue reading Facebook Community Leadership Circles Amsterdam #1
2019 New Business Summit The Hague
On Thursday 7 February 2019, I attended the New Business Summit in The Hague. It was held at the Zuid Holland Provincehuis, an amazing building that I've walked by several times but never been inside....until now! https://youtu.be/9M6_GZaRGvc Hosted by the World Startup Factory, this interesting event brought together startups, stakeholders and investors. Aditya Putta did … Continue reading 2019 New Business Summit The Hague
2019 Rise and Lead Connect2Grow
Rise & Lead Women started as a summit in 2018 in The Hague, the Netherlands and has grown into a movement, under the inspirational leadership of Ebere Akadiri. Recognising the need for entrepreneurs to continue to connect with each other between conferences, Rise & Lead also offer a quarterly "Connect2Grow" session. The first was held … Continue reading 2019 Rise and Lead Connect2Grow
Facebook Community Leadership Circles
For more than a decade, countless community groups around the world have used Facebook to connect with each other, plan events and share ideas and information. Until now, community admins have needed to learn how to do this online, often on their own. Recently Facebook have created a programme to recognise and support the important … Continue reading Facebook Community Leadership Circles
2019 Webwinkel Vakdagen (Ecommerce Expo) the Netherlands
On Thursday 24 January 2019, I attended the Webwinkel Vakdagen (Ecommerce Expo). Held in Utrecht, the Netherlands, this two day event showcased everything about ecommerce. https://www.webwinkelvakdagen.nl/en Attendance is free, and I went along both out of personal interest but also to research the latest trends for the modules I teach at The Hague University of … Continue reading 2019 Webwinkel Vakdagen (Ecommerce Expo) the Netherlands
2019 NOT Fair (National Education Expo the Netherlands)
On 24 January 2019, I attended the NOT Fair in Utrecht. This name makes English speakers smile, and I was alerted to this by English Coach Buffi Duberman in a video she shared on Facebook. In Dutch NOT stands for the Nationale Onderwijs Tentoonstelling (National Education Expo ) with a tagline "De sleutel voor beter … Continue reading 2019 NOT Fair (National Education Expo the Netherlands)
What to do when someone steals your images
One of my biggest frustrations in teaching social media and digital marketing is the attitude of many towards using images and other content they do not have the rights to. This is a fairly complicated topic, and I understand that some genuinely get confused. Others know it's wrong - and still do it. … Continue reading What to do when someone steals your images
