2019 #LinkedInLocalTheHague

We held our first #LinkedInLocalTheHague at The Hague University of Applied Sciences on Thursday 16 May from 10.30am-12pm. International Business THUAS - Trends in Marketing This event was part of a "Trends in Marketing" minor in the International Business programme at The Hague University of Applied Sciences. My colleagues teach neuromarketing and big data for … Continue reading 2019 #LinkedInLocalTheHague

2019 BASE Conference Amsterdam

Want to scale up your business? Come to the BASE conference in Amsterdam on 29 May 2019. BASE promises a new interactive event where attendees will get a chance to get close and personal with experts, while also learning specific skills that will support them in taking their company to a new level.  BASE was … Continue reading 2019 BASE Conference Amsterdam

2019 MICM Social Media Class

For the last six weeks, from February-April 2019, I've had the absolute privilege and pleasure to teach Social Media Management to the part-time students in the MICM (Masters in Communication Management) class. I graduated from this program myself almost two years ago, which you can read about in My MICM Masters posts. I've been teaching … Continue reading 2019 MICM Social Media Class

Why I’m a little less in love with Apple lately. You?

I've been a huge Apple supporter for almost a decade. In our house, we have a MacBook Pro, iMac, three iPads (iPad 2, iPadAir and iPadPro) and two iPhones (SE + iPhone5). I also recently bought some AirPods, and we've had Apple TV and AirPort for a while. We also have a series of older … Continue reading Why I’m a little less in love with Apple lately. You?

2019 Google Amsterdam DWQT

Photo credit: Florence , Google On 9 April 2019 I had the opportunity to visit Google Amsterdam for the DWQT training. DWQT stands for Digitale Werkplaats Qualified Teacher. For the last year (2017-2018), I was a trainer myself on the Google Offline Training, read more about that here: https://zestee.com/category/google-digital-marketing-workshops/ On that project, I represented Google … Continue reading 2019 Google Amsterdam DWQT

2019 Learning Analytics in Higher Education

On Monday 8 April 2019, I attended an event at the teaching lab at TU Delft about learning analytics in higher education. A number of workshops, presentations and panels explored this topic. Opening and keynote Marcus Specht opened the event, followed by a keynote by Hendrik Drachsler. Learning Analytics Workshops It was a tough choice … Continue reading 2019 Learning Analytics in Higher Education

2019 WBII First Impressions on LinkedIn

On Thursday 28 March 2019, I had the absolute pleasure of talking to members of the Women's Business Initiative International in The Hague about First Impressions Online and LinkedIn. Petra Fisher was scheduled for this presentation, but sadly was sick, so Lisa Hall asked me to step in at the last moment. I was previously … Continue reading 2019 WBII First Impressions on LinkedIn

The Road to the TEDx Stage Masterclass Amsterdam

The Road to the TEDx Stage  Exclusive Event Masterclass, TEDx Panel and Boring to Brilliant Book Launch Barbara Rogoski, Senior TEDx speaker coach, invites you to her exclusive event where you can learn the insider secrets for how YOU can bring your story to the TEDx stage. By attending, you will: join a masterclass to learn the … Continue reading The Road to the TEDx Stage Masterclass Amsterdam

2019 Digital Marketing Trends

Digital Marketing has undergone some really interesting changes in the last decade. I started Zestee in 2008 with a focus on social media training, as back then, it was a totally new trend. Much of my time was spent explaining to entrepreneurs what Facebook, Twitter, LinkedIn and other platforms were and why they should be … Continue reading 2019 Digital Marketing Trends

Facebook Community Leadership Circles Amsterdam #1

On Saturday 9 February 2019, I attended the first Facebook Community Leadership Circle in Amsterdam. Held at the beautiful and super cool Impact Hub Amsterdam, it was an inspiring and interesting event. Of the 16 community leaders that attended, we calculated that our communities together total almost two million members! This event provided us with … Continue reading Facebook Community Leadership Circles Amsterdam #1

2019 New Business Summit The Hague

On Thursday 7 February 2019, I attended the New Business Summit in The Hague. It was held at the Zuid Holland Provincehuis, an amazing building that I've walked by several times but never been inside....until now! https://youtu.be/9M6_GZaRGvc Hosted by the World Startup Factory, this interesting event brought together startups, stakeholders and investors. Aditya Putta did … Continue reading 2019 New Business Summit The Hague

2019 Rise and Lead Connect2Grow

Rise & Lead Women started as a summit in 2018 in The Hague, the Netherlands and has grown into a movement, under the inspirational leadership of Ebere Akadiri. Recognising the need for entrepreneurs to continue to connect with each other between conferences, Rise & Lead also offer a quarterly "Connect2Grow" session. The first was held … Continue reading 2019 Rise and Lead Connect2Grow

Facebook Community Leadership Circles

For more than a decade, countless community groups around the world have used Facebook to connect with each other, plan events and share ideas and information. Until now, community admins have needed to learn how to do this online, often on their own. Recently Facebook have created a programme to recognise and support the important … Continue reading Facebook Community Leadership Circles

2019 Webwinkel Vakdagen (Ecommerce Expo) the Netherlands

On Thursday 24 January 2019, I attended the Webwinkel Vakdagen (Ecommerce Expo). Held in Utrecht, the Netherlands, this two day event showcased everything about ecommerce. https://www.webwinkelvakdagen.nl/en Attendance is free, and I went along both out of personal interest but also to research the latest trends for the modules I teach at The Hague University of … Continue reading 2019 Webwinkel Vakdagen (Ecommerce Expo) the Netherlands

2019 NOT Fair (National Education Expo the Netherlands)

On 24 January 2019, I attended the NOT Fair in Utrecht. This name makes English speakers smile, and I was alerted to this by English Coach Buffi Duberman in a video she shared on Facebook. In Dutch NOT stands for the Nationale Onderwijs Tentoonstelling (National Education Expo ) with a tagline "De sleutel voor beter … Continue reading 2019 NOT Fair (National Education Expo the Netherlands)

What to do when someone steals your images

One of my biggest frustrations in teaching social media and digital marketing is the attitude of many towards using images and other content they do not have the rights to.   This is a fairly complicated topic, and I understand that some genuinely get confused.   Others know it's wrong - and still do it. … Continue reading What to do when someone steals your images