2018 Google Digital Marketing Workshops Radboud University

Google offers a great programme, delivering digital marketing workshops at higher education institutions throughout the Netherlands.  I’m one of the trainers for the project, which is managed by digital training agency, How and Knower.  You can read more here (in Dutch): https://howknower.nl/digitale-werkplaats

This programme is part of the Grow with Google initiative, supporting students and business owners to increase their digital skills.  Also called the “Digital Garage” there is an extensive free online training programme available: https://learndigital.withgoogle.com/digitalgarage.

How and Knower partner with Google Nederland to deliver the Google Digital Offline workshops, complimenting the online ones.  Combining online and offline training this way is a blended learning approach, which is an area I now specialise in after writing my Masters thesis on the topic.  Anyone can follow the online training at any time, however by also providing these “offline” training sessions, Google offer students the ability to also interact with the trainer and other students and ask questions, further enhancing their learning.  There are around 15 trainers working through How & Knower on this project over the last 2 years, and so far I am the first and only native English speaker, so deliver the English language version.  I really enjoy teaching these skills to students and the feedback has been positive.

I’ve had the pleasure of delivering 4 workshops at Radboud University in Nijmegen:

Day 1 of 2: 05 March 2018: Digital Customer Journey, SEO, SEA, Google Analytics

I got excited as this was the first time in my now 4 years of teaching that there was CHALK!  I love digital but “old school” is fun sometimes.

Day 2 of 2: 07 March 2018: Digital Marketing Plan

Was great to meet so many students with such diverse backgrounds and ambitions, here’s a few students who didn’t mind being in a photo!

Back again to train another group in May, this time in the huge AULA:

Day 1 of 2: 23 May 2018: Digital Customer Journey, SEO, SEA, Google Analytics

Day 2 of 2: 30 May 2018: Digital Marketing Plan

I’ve also previously delivered these Google Digital Workshops at:

In the new academic year, I will again be back at Rotterdam Business School, as well as teaching my own students at The Hague University of Applied Sciences.

Previously, Google have also offered workshops to small business owners in Amsterdam.  I will follow up to see if this is available again after the summer.  I believe this programme is also offered in several other locations around the world.

More information:

 

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