If you'd like to make the most of LinkedIn, Melonie's book is a must have. Buy the book here: https://linkedin.topdogsocialmedia.com/book/ I had the pleasure of meeting Melonie in Amsterdam
LinkedIn Unlocked by Melonie Dodaro
Welcome to the Zestee Blog
Welcome to the Zestee blog - this is a treasure trove of around a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar (or below if you are on a mobile device). … Continue reading Welcome to the Zestee Blog
2018 The Hague Awards
Last night I attended the 2nd annual edition of The Hague Awards, with the theme "Innovation by the sea", hosted by the colourful Zuiderstraandtheater. Organised by The Hague and Partners (a collaboration between The Hague Marketing Bureau, The Hague Convention Bureau and The Hague Business Agency) it showcased some of the best of our city. … Continue reading 2018 The Hague Awards
2018 Google Digital Marketing Workshops Radboud University
Google offers a great programme, delivering digital marketing workshops at higher education institutions throughout the Netherlands. I'm one of the trainers for the project, which is managed by digital training agency, How and Knower. You can read more here (in Dutch): https://howknower.nl/digitale-werkplaats This programme is part of the Grow with Google initiative, supporting students and business … Continue reading 2018 Google Digital Marketing Workshops Radboud University
What exactly is Big Data?
I've heard the term #bigdata used a lot in the last few years. Just came across this video from Freedomlab Amsterdam with a great clear, visual explanation. I'm only a few minutes in so far but wanted to share it. Renee https://player.vimeo.com/video/59789706
How do I comply with GDPR/AVG? Small business resources
The 25 May 2018 deadline is fast approaching for GDPR and you'll no doubt notice a frenzy of emails regarding this. Large organisations have their legal teams onto it but for small businesses like my own, it's up to us as individuals to figure out compliance. Zestee is 10 years old this year, and I … Continue reading How do I comply with GDPR/AVG? Small business resources
LinkedIn is the Ultimate Resource to Increase B2B Sales
The digital transformation over the last ten years has completely changed the way people buy. As a result, businesses, marketers, and sellers, need to adapt to stay relevant and competitive in attracting the modern buyer. Businesses have the ability to embrace these changes in how they operate and deliver value to their clients. To attract … Continue reading LinkedIn is the Ultimate Resource to Increase B2B Sales
Shouty Sensationalist: Bye Bye Facebook
A Dutch TV show has sparked discussions in the Netherlands this week with a call for Dutch people to say "bye bye" to Facebook and leave the platform. Ironically, this has been extensively shared on Facebook, with a Facebook event encouraging people to cut off their accounts at 8pm local time, today 11 April 2018. … Continue reading Shouty Sensationalist: Bye Bye Facebook
2018 WEF (Women Economic Forum) The Hague
On 8-9 March 2018, the WEF (Women Economic Forum) was held in The Hague, the Netherlands. Around 250 participants from 50 countries delivered and attended 70 sessions with a theme of "Women Empowering Agriculture, Circular Economy, Sustainability and Cyber Security". Due to work commitments on the morning of the 8th and then unfortunately being sick … Continue reading 2018 WEF (Women Economic Forum) The Hague
2018 TEDxDelft
I'm a live TEDx addict and 2018 TEDxDelft (22 March 2018) was the 11th live event I have attended. It didn't disappoint, with an impressive line up of speakers delivering yet another inspiring day, again held at TU Delft's AULA. At time of writing, the programme can be seen here: https://www.tedxdelft.nl/programme/ (Depending on when you are reading this, … Continue reading 2018 TEDxDelft
LinkedIn Local Den Haag (The Hague) February 2018
As the video below describes "All around the world, something wonderful is happening. People are building beautiful connections on LinkedIn and now those connections are meeting face to face at local LinkedIn events. Image the collaboration, opportunities and fun that you could have meeting your LinkedIn connections F2F or making new connections F2F". I'm a … Continue reading LinkedIn Local Den Haag (The Hague) February 2018
Content Marketing Resources
After 10 years of teaching and working in "social media", it's been interesting to see the terms which have emerged as core concepts. One that has not only grabbed my attention over the last few years, but become one of the main areas I now focus on is Content Marketing. So what is this exactly? … Continue reading Content Marketing Resources
2017 Fellow Rotterdam Google Digital Workshop
On 23 November 2017, I had the absolute pleasure of delivering the Google "offline Digital Workshop" to a delightful group of young students and entrepreneurs of Fellow Rotterdam. This programme is part of a project offered via a partnership of Google with digital agency How & Knower, offering students throughout the Netherlands and Belgium the … Continue reading 2017 Fellow Rotterdam Google Digital Workshop
2017 Google Digital Marketing Workshops Tilburg University
I recently had the the pleasure of delivering two workshops at Tilburg University in the Netherlands, as part of a Google Digital Marketing programme: Day 1 of 2: 27 September 2017: Digital Customer Journey, SEO Day 2 of 2: 11 October 2017: SEA, Google Analytics This programme is part of the Grow with Google initiative, supporting … Continue reading 2017 Google Digital Marketing Workshops Tilburg University
Google Digital Workshops Offline: Joining the How and Knower Team
After spending the last 2 years juggling working part time at The Hague University of Applied Sciences and also completing my Masters there part-time, I've had limited availability for freelance work via Zestee. However now I've graduated from my Masters, I'm excited to start a new freelance project: presenting the Google Digital Workshop at universities … Continue reading Google Digital Workshops Offline: Joining the How and Knower Team
A list of iPhone iOS video editing tools
I shoot video almost every day with my iPhone and have been meaning for a while to learn how to quickly edit and share video. I'm going to start trying out different apps and will share my experiences here. I already started A list of Video Editing Software post a while ago, when I was mixing software you … Continue reading A list of iPhone iOS video editing tools
DAM: Digital Asset Management
Content creation as a social media strategy has become more and more popular in the digital marketing world, and rightly so. Connecting with your potential and current customers via images, videos and text and branding these consistently takes time and energy. As a small business, and working mostly with small businesses, I've done all this … Continue reading DAM: Digital Asset Management
LinkedIn is removing one of its most useful features
I had read rumours and LinkedIn has now confirmed it - the relationship section of the profile is no longer available. Screenshot of their update below. Though their explanation is that they are "always looking for ways to simplify and improve your experience" and that it wasn't that well used, I feel that LinkedIn never … Continue reading LinkedIn is removing one of its most useful features
How do I get a social media qualification?
I've been asked this a few times recently, so writing this blog post to summarise my take on it, along with my personal recommendation. Social media management is a relatively new field, but one that is highly in demand. I've been a social media trainer and consultant for 8 years now. When I started, there … Continue reading How do I get a social media qualification?
2016 Impact Startup Fest
On 26th May 2016 I attended the Impact Startup Fest in The Hague, the Netherlands. With the tagline of "Innovation for a better world", the event was part of the "StartupFestEurope" Festival. It was opened by Constantijn van Oranje-Nassau (Prince of the Netherlands), talking about "Outpace the cynics, reinventing the public sector". Held at the … Continue reading 2016 Impact Startup Fest
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