How to Leverage Psychology for Online Marketing Success

Marketing professionals must understand how people think and behave. Success depends on grasping what motivates an audience to buy. A basic understanding of psychology principles can help businesses reach and engage their targets in ways that ultimately result in sales. Photo 1: Courtesy of pixabay.com, licensed under CC0 Public Domain Appeal to Emotions Companies often …

The Gruen Transfer – a fun way to learn more about advertising

A series first broadcast by the ABC (Australian Broadcasting Corporation) in 2008 and ran for four seasons until 2011.  The Gruen Transfer celebrates the brilliance of advertising, questions the ethics and overall gives an entertaining but educational insight into the industry. Unfortunately, if you're outside Australia, you're not able to view current episodes online, but the good news …