How to Leverage Psychology for Online Marketing Success

Marketing professionals must understand how people think and behave. Success depends on grasping what motivates an audience to buy. A basic understanding of psychology principles can help businesses reach and engage their targets in ways that ultimately result in sales. Photo 1: Courtesy of pixabay.com, licensed under CC0 Public Domain Appeal to Emotions Companies often … Continue reading How to Leverage Psychology for Online Marketing Success

2014 Social Media Recap: The Good, the Bad and the Ugly

As 2014 wraps up, it is always a good idea to look back on the year and reflect how you may be able to improve in the year ahead. It's not just true for individuals, many brands do this as well. When it comes to social media, there were definitely some big wins and fails … Continue reading 2014 Social Media Recap: The Good, the Bad and the Ugly

Tips for Transitioning to the Cloud

Cloud computing is taking over the business world. Market Research Media predicts global cloud computing will grow at a compound annual growth rate of 30 percent to reach more than $250 billion by 2020. There are many reasons to transition some or all of your business IT to the cloud including flexibility, security, efficiency and … Continue reading Tips for Transitioning to the Cloud

3 Video Content Platforms for Maximizing Marketing Strategies

Words can be powerful to read, but the power of speech, emotions, body language, and movement can be especially persuasive and deeply moving. Online video provides that level of impact on consumers and proves to be a significant force in the future of content marketing. Video will make up 69 percent of all consumer Internet … Continue reading 3 Video Content Platforms for Maximizing Marketing Strategies

Marketing Buzzwords You Should Leverage in Your Campaigns

“A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.” – Wikipedia Buzzwords – love them or hate them they’re here to stay! That, however, doesn’t mean you should collect a bunch of buzzwords to leverage in your next marketing campaign because … Continue reading Marketing Buzzwords You Should Leverage in Your Campaigns

Social Shopping: Tools for Facebook Commerce

Most retail businesses have a multi-platform social media strategy, but one network stands out in terms of value and referral traffic: Facebook. Zuckerberg's popular social platform drives almost three times as much traffic as YouTube, the closest competitor, according to a report from social technology firm 8th Bridge. Facebook has caught on to the business … Continue reading Social Shopping: Tools for Facebook Commerce

10 Image Editing Blunders Most Photographers Make

This is a guest post for http://www.zestee.com. Undoubtedly photo editing in the present digital space offers simple and effective maneuvers to get to your desired effects. Often fixing exposure or balancing contrast or adding backgrounds can just be done with few clicks but simultaneously this array of go-easy options increases the chance of making mistakes … Continue reading 10 Image Editing Blunders Most Photographers Make

Investing in Facebook?

Here is an info graphic that Finance Degree Center brought to our attention, with some interesting data with some pros and cons of Facebook Investing.  Even if you're not considering buying shares, it still has some trends highlighted that are worth taking note of for those using Facebook for business.   I've also noticed that … Continue reading Investing in Facebook?

Upcoming Social Media Tools And Strategies Circa 2014

According to a Pew Internet and American Life Project survey, 73 percent of adults are on a social network and about half of them are on more than one. We use it to maintain old friendships and to make new ones, to find jobs, and to brand ourselves and our companies. 2014 will bring new … Continue reading Upcoming Social Media Tools And Strategies Circa 2014

Franchise Ownership Can Speed Up Business Success for Women

The concept of "paying it forward," or helping those who just starting to move up the rungs, is very much a woman's concept in business. The helping hand approach has now been formalized by Dell, in a program which assists female executives and entrepreneurs to aid and encourage, monitor and teach their emerging "sisters" in … Continue reading Franchise Ownership Can Speed Up Business Success for Women

5 Tips to Sell on Facebook Using Photos

With technology increasing from desktops and laptops to smartphones and tablets, we’re seeing a sharp shift in how content is presented on screen. Because of deeper and sharper resolutions, text-based content is being replaced with more attractive and more engaging imagery by way of photos. Using an image to promote your business may pay off … Continue reading 5 Tips to Sell on Facebook Using Photos

Most Remarkable Marketing Campaigns Ever

Brands, and especially those huge ones, keep trying to get our attention by creating massive scale marketing campaigns that involve participation from the fans of the brand or the product. Some of these campaigns are more successful than others, for different reasons. We will cover some of the most remarkable marketing campaigns here and examine … Continue reading Most Remarkable Marketing Campaigns Ever

Boost Your Image with the Right Business Card

More than 27 million business cards are printed every day, according to The Design Inspiration. Even with new technology, business cards have yet to become extinct. But just because business cards are being made, doesn't mean they're also being kept. Make sure your cards make it into the right hands — and stay there — … Continue reading Boost Your Image with the Right Business Card

The World's Best Economies and Why They're Thriving

It comes as no surprise that the United States has lost some of its economic prowess on the global field. But it's also not struggling as bad as some might imagine. Grant Thornton's 2013 Global Dynamism Index, which ranks the potential of worldwide economies for business growth, ranked the U.S. as number 11 in 2013, … Continue reading The World's Best Economies and Why They're Thriving

Marketing on Twitter Continues to Grow with Social Television

In the past two years, Twitter has firmly established itself as a powerful social media marketing tool.  Countless companies, from major corporations to small business owners, routinely take advantage of all of the free and paid marketing opportunities that Twitter has to offer.  Various large corporations – everyone from McDonalds to Samsung to Lexus – … Continue reading Marketing on Twitter Continues to Grow with Social Television

Using Social Media for Damage Control: Tips From Toyota's Crisis

The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis

4 Benefits of Postcard Marketing

Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with the marketing material. Compared with lengthy advertising in the forms of letters or catalogs, postcards work in today's … Continue reading 4 Benefits of Postcard Marketing