Alongside my work at Zestee, I am a permanent part-time senior lecturer at The Hague University of Applied Sciences. I work 2,5 days a week there and am currently based in The Hague Graduate School, which offers Masters and Professional Courses. 2020-21 MICM Master International Communication Management I'm delighted to be working with a new … Continue reading 2020-21 MICM The Hague Graduate School
2019 LinkedInLocalTheHague
On 10 October 2019, my students of the International Business programme at The Hague University of Applied Sciences, the Netherlands, ran a #LinkedInLocal event. This formed part of their Minor "Trends in Marketing". Around 60 students from around the world formed 14 teams, each of which needed to learn more about producing digital content. Each … Continue reading 2019 LinkedInLocalTheHague
2019 MBA Digital Marketing guest lecture – in Dutch
On 3 October 2019, I taught my first ever digital marketing class in Nederlands! (Dutch) I've been a lecturer at The Hague University of Applied Sciences in the Netherlands for 5 years now, teaching in my native language of English in the International Business Bachelors, and several of the English-language Master's programmes. Until now though, … Continue reading 2019 MBA Digital Marketing guest lecture – in Dutch
2019 Logeion CDay
On 20 June 2019, I attended the Logeion CDay near Utrecht, the Netherlands. The Hague University of Applied Sciences, where I work part time, was one of the sponsors of this event for around 800 communication professionals from around the Netherlands. My "fasterclass" session was on intercultural communication - Communicating with non-native Dutch speakers in the Netherlands and beyond.
Presenting yourself online and offline
On Wednesday 22 May, I gave an evening workshop to Masters students of the MBA, MICM and MFMC programmes at The Hague University of Applied Sciences. This workshop will offer some insights on how to best present yourself. Not only during a face-to-face presentation or interview but also online. One of the ways to professionally … Continue reading Presenting yourself online and offline
2019 #LinkedInLocalTheHague
We held our first #LinkedInLocalTheHague at The Hague University of Applied Sciences on Thursday 16 May from 10.30am-12pm. International Business THUAS - Trends in Marketing This event was part of a "Trends in Marketing" minor in the International Business programme at The Hague University of Applied Sciences. My colleagues teach neuromarketing and big data for … Continue reading 2019 #LinkedInLocalTheHague
2019 Learning Analytics in Higher Education
On Monday 8 April 2019, I attended an event at the teaching lab at TU Delft about learning analytics in higher education. A number of workshops, presentations and panels explored this topic. Opening and keynote Marcus Specht opened the event, followed by a keynote by Hendrik Drachsler. Learning Analytics Workshops It was a tough choice … Continue reading 2019 Learning Analytics in Higher Education
Welcome to the Zestee Blog
Welcome to the Zestee blog - this is a treasure trove of around a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar (or below if you are on a mobile device). … Continue reading Welcome to the Zestee Blog
2018 IB Intercultural Project Week
In 2015, 2016, 2017 and 2018, I was one of the lecturers involved in the ICP Week (Intercultural Project Week) at The Hague University of Applied Sciences. This fun 4 day programme introduced International Business Bachelor students to the concept of culture. Coming from very diverse backgrounds, many of the students are already of culture, … Continue reading 2018 IB Intercultural Project Week
2016 IBMS IMC (International Marketing Communication)
From 2016-2017, I was one of the lecturers in the IMC - International Marketing Communication or Integrated Marketing Communication. Description from the study guide: This course presents the techniques, supporting theories and the strategic and tactical decision making processes involved in integrated marketing communications. Integrated marketing communications means integrating all promotional tools along with other … Continue reading 2016 IBMS IMC (International Marketing Communication)
2016 COIL Conference
On 1 & 2 December 2016, I attended the European Conference on Collaborative Online International Learning (COIL) for Higher Education at The Hague University of Applied Sciences in the Netherlands. Keynote Address: Robert O'Dowd Robert O'Dowd from the University of Leon spoke about COIL initiatives across university education: Learning to learn from each other. You … Continue reading 2016 COIL Conference
2015 IBMS Startweek
For the academic year of 2015-16, I was involved in "Startweek" - the kick off programme for all IBMS (International Business & Management Studies) students at The Hague Universities of Applied Sciences in the Netherlands. I had the pleasure of hosting a class of 28 students from 10 different countries: the NetherlandsBelarusRussiaEgyptGermanyHungaryChinaUnited States of AmericaKosovoAruba … Continue reading 2015 IBMS Startweek
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