2019 MBA Digital Marketing guest lecture – in Dutch

On 3 October 2019, I taught my first ever digital marketing class in Nederlands! (Dutch)

I’ve been a lecturer at The Hague University of Applied Sciences in the Netherlands for 5 years now, teaching in my native language of English in the International Business Bachelors, and several of the English-language Master’s programmes. Until now though, I’ve never taught in Dutch.

My Dutch is ok – I’ve been living here in NL for a total of 11 years now, not consecutively though – I went back to Australia in between. Recently the MBA course manager for both the English and Dutch programmes, Manon Pieper, asked me to give this digital marketing guest lecture – in Dutch. We work together so she had confidence in my Dutch language abilities – more so than I did! I am already confident in the topic of digital marketing though, and was keen to take up the challenge, especially as it was a relatively short class of a few hours.

Martijn Borsje, Hoezo Online

I teamed up with colleague and native Dutch speaker, Martijn Borsje. We met a year ago as we were both lecturing on the Google Digital workshops. Like me, Martijn combines lecturing at The Hague University of Applied Sciences (in both the Bachelor’s & Masters programmes), and freelancing with his own business, Hoezo Online. For this MBA class, he delivered an interesting Dutch language lecture for the first hour on digital marketing in general, with a focus on the Netherlands.

Google Digital Workshop

For the next half hour, I took them through a great resource – the Google Digital Workshops online. I’ve been using this with my Bachelor’s students for several years in English, but there is also a Dutch version https://learndigital.withgoogle.com/digitalewerkplaats

Google offers free online digital marketing courses which students can work through at their own pace.

Tony’s case study

Next we moved onto a case study. The class were lovely, and said I could speak English if I preferred, but I insisted on doing my best in Dutch. I think I did ok. (Ik denk dat het goed ging!) I also had a secret weapon to distract them….chocolate!

Tony’s Chocolonely is a Dutch brand which I based our short digital marketing case study around – complete with a box of chocolate to share while we worked.

In teams of 3, students did a brief digital marketing brand audit, and gave a short presentation based around:

Message: What is the key message that Tony’s is aiming to communicate?

Platforms: Which digital marketing platforms does Tony’s use?

Content: What types of digital content are Tony’s using?

So, I survived! I feel much more comfortable teaching in English but I’m glad I gave Dutch a go. Thanks to Manon and the class for the opportunity!

If you’d like to know more about the English and Dutch language Bachelors or Masters programmes at The Hague University of Applied Sciences, visit:

www.thehagueuniversity.com

Or feel free to contact me.

Renee 🙂

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