Welcome to the Zestee blog - this is a treasure trove of around a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar (or below if you are on a mobile device). … Continue reading Welcome to the Zestee Blog
As COVID-19 has changed our world in 2020, marketing and advertising has had to make a lot of changes along with it. This post is to gather a few examples. Google Ads This Dutch advertisement to "Claim 75 euros of advertising credit to get started" encourages businesses to reach clients online with Google Ads. Certainly … Continue reading Advertising during COVID-19
I've been a huge TEDx fan for many years, attending several live events in the Netherlands...due to COVID this year, we are practically living our lives online. So no surprise that TEDxAmsterdamWomen was online on 02 December 2020. It was held as a hybrid event where the participants gave their talks in person at Theatre … Continue reading 2020 TEDxAmsterdamWomen
I was logging into my Trello account today and this sign in screen really summed up my "tech troubles" lately. I'd LIKE to choose just one of these three and stick with it - however the way things work, it seems I need to use (and pay for!) all three. How many products are you … Continue reading Tech Tools: Google, Microsoft or Apple?
#ImpactFest2020 is happening, online! On the 27th, 28th and 29th of October, impact makers from around the world will connect to accelerate innovations for the new economy. Through online interactive workshops, international speakers, dedicated roundabouts, matchmaking, investor pitches and much more, ImpactFest once again provides impact makers with the opportunity to take new steps in their … Continue reading 2020 ImpactFest The Hague
On 1 and 2 October 2020 I attended TNW Amsterdam - from home. https://youtu.be/FOlNb0FvHpc Last year, I attended this two day event in person in Amsterdam, and it was amazing: 2019 The Next Web This year was a little less exciting in terms of atmosphere - despite the fact my daughter's bunnies were in the … Continue reading 2020 TNW The Next Web
One of the most common questions I receive as a communications coach is “Which social media channels should I use for my business?”. This can be quite an in depth answer, depending on your business goals, strategy and resources. Most importantly - which channels are your (potential) customers using? To find out, you can of … Continue reading Which social media channels are companies choosing in 2020?
The goal of most marketing materials (websites, brochures and more) is to appeal to the target market and build a positive brand image. Personally, I believe companies also have a social responsibility. Much marketing is seen by those well beyond the target market, and can influence the ways we see ourselves and each other. It … Continue reading Inclusiveness in marketing images
I've noticed a trend on LinkedIn of live broadcasts, so I did some research about how to do this. LinkedIn help answers the question here: https://www.linkedin.com/help/linkedin/answer/100225/broadcast-with-the-linkedin-live-feature?lang=en You need to apply to become a LinkedIn Live Broadcaster, and they are looking for people who will commit to broadcasting regularly. I've applied....and will let you know how … Continue reading How to broadcast live on LinkedIn?
The 3rd annual Rise & Lead Summit took place on 24 & 25 September 2020. Last year, I attended this event in The Hague, and this year online. Hybrid event in The Hague Founder and organisers of Rise & Lead, Ebere Akadiri, is originally from Nigeria but now living long term in the Netherlands. She … Continue reading 2020 Rise and Lead Summit
This is now my second year of teaching TU Delft PhD students and their partners a "Networking in The Netherlands" workshop. Offered through the "Coming to Delft" service, the purpose is to support those who have moved to the Netherlands to build their network here. I moved to The Netherlands from Australia many years ago … Continue reading 2020 TU Delft Networking in The Netherlands workshops
On 17 and 18 September 2020, I attended the BASE Conference. Last year I very much enjoyed the 2019 BASE Conference Amsterdam, but this year due to COVID, the event was held online. Online conferences With regulations worldwide during this pandemic, many offline conferences converted to online. Scaleups Scaleups Day #1: 17 September The first … Continue reading 2020 BASE Conference
https://www.amazon.com/How-Hashtag-Changed-World-LinkedInLocal-ebook/dp/B08HD9ZVT9 The LinkedInLocal community has had a positive aspect on many people around the world in the last few years, including mine. Great news is there is now a book which captures some of the stories of this movement. It was wonderful to be part of the launch afterparty live with authors Anne McAfee and … Continue reading LinkedInLocal book launch: How a hashtag changed the world
Alongside my work at Zestee, I am a permanent part-time senior lecturer at The Hague University of Applied Sciences. I work 2,5 days a week there and am currently based in The Hague Graduate School, which offers Masters and Professional Courses. 2020-21 MICM Master International Communication Management I'm delighted to be working with a new … Continue reading 2020-21 MICM The Hague Graduate School
2020 has been a hard one for entrepreneurs. If you run your own business, it's nothing new to deal with a series of challenges. However many have been hit incredibly hard by COVID19 and the restrictions that governments around the world have put in place to curb the spread. Though there are some financial support … Continue reading COVID19 and the effect on entrepreneurs
With my daughters and parents in Australia, August 2019 We have a bigger problem than COVID-19 It’s 2am. And I’ve awoken with the sharp realisation that Corona is perhaps no longer our biggest global fight and focus. Instead, (lack of) (physical) Connection is. Worldwide Crisis Last night, announcements were made in the Netherlands, and worldwide, … Continue reading #KeepConnecting – We have a bigger problem than COVID-19. Choosing connection, courage, kindness and creativity.
This evening, 22 January 2020, I had the great pleasure of attending the Final Day of the EdTech Validation Program. Hosted by TU Delft, and powered by Yes!Delft, it was a really interesting event centred around eight EdTech startups who had just completed the three month program. Led by EdTech Focus Area Manager and Startup … Continue reading 2020 Final Day Yes!Delft EdTech Validation Program
Rise and Lead Women and The Hague Tech proudly presents the “Female Founders Lab”! About this Event We would like to invite you to join us this January 23 for New Year’s Power Breakfast from 9.00 am to 10.30 am to develop our Entrepreneurial Mindset with a side serving of drinks and snacks. During this … Continue reading 2020 Female Founders Lab The Hague Tech
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On 30 November 2019, I had the pleasure to teach this workshop for the third time. Unfortunately I had a bike accident and broke my ankle a month ago, so needed some help to get there and home again - which was the perfect excuse to teach this workshop with my husband, Bas Veldman, who … Continue reading 2019 TU Delft Networking in the Netherlands (November)
If you are a small business based in the Netherlands like Zestee, there are some important tax changes coming into effect from 1 January 2020. Official information from is of course in Dutch: 2020 Nieuwe Kleineondernemersregeling (KOR) Disclaimer here that I am no expert, and that you must understand and comply with the official information … Continue reading Are you a small business in the Netherlands? Important tax changes from 1 Jan 2020