Want to be a blogger? Here's ten steps to get started.

Want to be a blogger?  Congratulations!  Everyone has their own unique knowledge, skills, stories and insights to share and it's wonderful that you're considering adding your voice to the blogosphere!  Getting started can sometimes be a bit overwhelming for new bloggers, so here's a step by step guide. 1.  Identify your motivation Why you choose to … Continue reading Want to be a blogger? Here's ten steps to get started.

How to delete imported contacts on LinkedIn

One of the most popular posts I've written on this Zestee Social Media School blog is how to stop Twitter sending invites to your friends after I received complaints from several of my contacts about Twitter emailing them regularly on my behalf.  I've had the same issue with LinkedIn and have spent quite some time … Continue reading How to delete imported contacts on LinkedIn

How to create a Google Plus account

Google offer an impressive suite of free online tools and to use these to their full potential, you will need an account.  In recent years, you would require a number of different accounts for services such as Gmail, YouTube and GoogleMaps, but now there is "One Google Account for everything Google".  This post will show … Continue reading How to create a Google Plus account

One of the biggest social media mistakes small business owners make

  I'll get straight to the point...one of the biggest social media mistakes small business owners make is setting up a personal profile on Facebook or LinkedIn in a business name.  This is against the terms and conditions of use, and you're likely to have your profile deleted.  So don't waste your precious online time … Continue reading One of the biggest social media mistakes small business owners make

How I keep my personal and professional life separate on social media

One of the most common questions I have had in the Zestee Social Media School is how to keep my personal and professional life separate on social media?   Here's a detailed post on how I manage my own social media and which tools I use. As a social media consultant and trainer, the lines … Continue reading How I keep my personal and professional life separate on social media

Facebook is 10 years old – and will be flooded with friends films

Today, Facebook is 10 years old and is celebrating with Look Back - an automated film for users to share to show highlights from their time spent on this social media giant. To create your own film, log into Facebook then click on this link: https://www.facebook.com/lookback Within seconds, you will be able to view your … Continue reading Facebook is 10 years old – and will be flooded with friends films

Facebook introduces Paper on 3 February

Facebook introduces a new app called Paper on 3 February.  Note that this is in the US app store, and they have not yet publicised when it will be available in other countries - but hopefully not long behind.   Click on the image above to view the video and learn more.  I'm writing another … Continue reading Facebook introduces Paper on 3 February

Five Tips for Weekly WordPress Website Maintenance

A previous blogpost on the Zestee Social Media School Website Pyramid looked at how building a solid website is like a house.  Once you've built your website, it requires regular maintenance to keep it running well.  Depending on the size of your site, the time this takes varies, but for a small site, this should … Continue reading Five Tips for Weekly WordPress Website Maintenance

Social Media Case Study: Virgin America

Thanks to Mashable for drawing my attention to this new campaign for the launch of the new sassy Virgin America safety video. Here's 5 reasons why I like the video from a marketing perspective and why I think it "works" - not only for the purpose for which it was designed, but the clever leverage … Continue reading Social Media Case Study: Virgin America

How to plan a Google Plus Hangout for a future date

Google Plus has a great hangout tool for video calling that rivals Skype.  The quality is clear and there are several advantages to using hangouts that we'll go through in another post.  This post will focus on a step by step guide to plan a Google Plus Hangout for a future date.  Thanks to social … Continue reading How to plan a Google Plus Hangout for a future date