This morning, I came across this interesting case from 13 years ago, of using social media against a big business, even before social media was so popular. Casey Neistat called the Apple service line in 2003 to complain that his iPod, only 18 months old, had an issue with the battery which didn't hold a … Continue reading Casey Niestat – Using social media against "big business"
Unfortunately, spammers are getting smarter. Here's a case study showing 4 examples and 5 top tips to help you stay one step ahead of the spammers!
Twas the day before Christmas - and all through the house - all was not quiet - my websites were hacked and malware hidden throughout. The first I learned of this was an email from Google that they had detected malware on one of my sites, and emails about my other websites followed. As this … Continue reading Case study: Six things I learned from having my websites hacked
Have you ever had embarrassing photos posted on social media by someone else which you wanted removed? The first step is to simply ask the person who posted the photo/s to remove them. If that fails, there are other steps you can take. Here's an infographic with tips on how to go about that for … Continue reading How to have embarrassing photos removed from social media
As 2014 wraps up, it is always a good idea to look back on the year and reflect how you may be able to improve in the year ahead. It's not just true for individuals, many brands do this as well. When it comes to social media, there were definitely some big wins and fails … Continue reading 2014 Social Media Recap: The Good, the Bad and the Ugly
As a social media trainer, you would expect that I'm enthusiastic about technology and the various social media tools...and one of the things I get excited about is the totally unexpected and unique uses of social media. Here's one case study using Google Translate and YouTube. Google Translate is a very handy tool to translate words, … Continue reading Unique Uses of Social Media: Google Translate version of Let it Go from Frozen
Marketing is getting personal these days - very personal. Nutella is currently running a Facebook campaign here in The Netherlands where you can request a personalised label for a Nutella jar with your own name. After you order via an embedded app on the Nutella Nederland Facebook Page you receive a letter and your label(s) … Continue reading Nutella social media and marketing case study
Have you seen the T-Mobile Royal Wedding yet? Here are 10 reasons why it's an excellent example of great viral marketing.