United Nations Sustainable Development Goals

The Sustainable Development Goals, also known as the #sdgs #globalgoals #UNglobalgoals or #developmentgoals are a framework set by the United Nations, set in 2015 with a target of guiding global development towards 2030. How much do you know about these and how are you involved?

2019 LinkedInLocalTheHague

On 10 October 2019, my students of the International Business programme at The Hague University of Applied Sciences, the Netherlands, ran a #LinkedInLocal event. This formed part of their Minor "Trends in Marketing". Around 60 students from around the world formed 14 teams, each of which needed to learn more about producing digital content. Each … Continue reading 2019 LinkedInLocalTheHague

What are your intercultural communication challenges?

What are your intercultural communication challenges? I asked participants this at a recent workshop. Here's some of theirs: Time (too many messages to respond to, not enough time)Conflict (wanting to avoid this or not knowing how to handle it)Different perspective (trying to understand these)Laugh (would like to make people laugh, but can be difficult)Message (making … Continue reading What are your intercultural communication challenges?

2019 Global Entrepreneurship Summit

On Tuesday 4th and Wednesday 5th June 2019, I had the amazing experience of attending the Global Entrepreneurship Summit (#GES2019) in The Hague, the Netherlands. Co-hosted by the governments of the United States and the Netherlands, it showcased the depth and breadth of innovations that are improving lives around the world, and the critical role … Continue reading 2019 Global Entrepreneurship Summit

2019 #LinkedInLocalTheHague

We held our first #LinkedInLocalTheHague at The Hague University of Applied Sciences on Thursday 16 May from 10.30am-12pm. International Business THUAS - Trends in Marketing This event was part of a "Trends in Marketing" minor in the International Business programme at The Hague University of Applied Sciences. My colleagues teach neuromarketing and big data for … Continue reading 2019 #LinkedInLocalTheHague

Welcome to the Zestee Blog

Welcome to the Zestee blog - this is a treasure trove of around a decade of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more.  You can navigate by scrolling, or via the category and archive dropdowns in the sidebar (or below if you are on a mobile device). … Continue reading Welcome to the Zestee Blog

2018 IB Intercultural Project Week

In 2015, 2016, 2017 and 2018, I was one of the lecturers involved in the ICP Week (Intercultural Project Week) at The Hague University of Applied Sciences. This fun 4 day programme introduced International Business Bachelor students to the concept of culture. Coming from very diverse backgrounds, many of the students are already of culture, … Continue reading 2018 IB Intercultural Project Week

2018 IB Trends in Marketing

I work part time as a lecturer at The Hague University of Applied Sciences in The Netherlands. As part of the International Business Bachelor's programme, each semester I teach a 3 week "Digital Trends" course. Student Social Media Audits and Content Planning In teams of four, students were given an assignment based on our university's … Continue reading 2018 IB Trends in Marketing

2016 IBMS IMC (International Marketing Communication)

From 2016-2017, I was one of the lecturers in the IMC - International Marketing Communication or Integrated Marketing Communication. Description from the study guide: This course presents the techniques, supporting theories and the strategic and tactical decision making processes involved in integrated marketing communications. Integrated marketing communications means integrating all promotional tools along with other … Continue reading 2016 IBMS IMC (International Marketing Communication)

2016 COIL Conference

On 1 & 2 December 2016, I attended the European Conference on Collaborative Online International Learning (COIL) for Higher Education at The Hague University of Applied Sciences in the Netherlands. Keynote Address: Robert O'Dowd Robert O'Dowd from the University of Leon spoke about COIL initiatives across university education: Learning to learn from each other. You … Continue reading 2016 COIL Conference

2015 IBMS Startweek

For the academic year of 2015-16, I was involved in "Startweek" - the kick off programme for all IBMS (International Business & Management Studies) students at The Hague Universities of Applied Sciences in the Netherlands. I had the pleasure of hosting a class of 28 students from 10 different countries: the NetherlandsBelarusRussiaEgyptGermanyHungaryChinaUnited States of AmericaKosovoAruba … Continue reading 2015 IBMS Startweek

2015 Trends in Marketing

In 2015, I was part of a team who taught a Minor called Trends in Marketing to International Business and Management Studies Bachelor students at The Hague University of Applied Sciences. My 3 weeks of workshops focussed around Trends in Digital Marketing, where I mostly covered the importance of content marketing. The student's final assignment … Continue reading 2015 Trends in Marketing