On 1 and 2 October 2020 I attended TNW Amsterdam - from home. https://youtu.be/FOlNb0FvHpc Last year, I attended this two day event in person in Amsterdam, and it was amazing: 2019 The Next Web This year was a little less exciting in terms of atmosphere - despite the fact my daughter's bunnies were in the … Continue reading 2020 TNW The Next Web
One of the most common questions I receive as a communications coach is “Which social media channels should I use for my business?”. This can be quite an in depth answer, depending on your business goals, strategy and resources. Most importantly - which channels are your (potential) customers using? To find out, you can of … Continue reading Which social media channels are companies choosing?
The goal of most marketing materials (websites, brochures and more) is to appeal to the target market and build a positive brand image. Personally, I believe companies also have a social responsibility. Much marketing is seen by those well beyond the target market, and can influence the ways we see ourselves and each other. It … Continue reading Inclusiveness in marketing images
I've noticed a trend on LinkedIn of live broadcasts, so I did some research about how to do this. LinkedIn help answers the question here: https://www.linkedin.com/help/linkedin/answer/100225/broadcast-with-the-linkedin-live-feature?lang=en You need to apply to become a LinkedIn Live Broadcaster, and they are looking for people who will commit to broadcasting regularly. I've applied....and will let you know how … Continue reading How to broadcast live on LinkedIn?
The 3rd annual Rise & Lead Summit took place on 24 & 25 September 2020. Last year, I attended this event in The Hague, and this year online. Hybrid event in The Hague Founder and organisers of Rise & Lead, Ebere Akadiri, is originally from Nigeria but now living long term in the Netherlands. She … Continue reading 2020 Rise and Lead Summit
This is now my second year of teaching TU Delft PhD students and their partners a "Networking in The Netherlands" workshop. Offered through the "Coming to Delft" service, the purpose is to support those who have moved to the Netherlands to build their network here. I moved to The Netherlands from Australia many years ago … Continue reading 2020 TU Delft Networking in The Netherlands workshops
On 17 and 18 September 2020, I attended the BASE Conference. Last year I very much enjoyed the 2019 BASE Conference Amsterdam, but this year due to COVID, the event was held online. Online conferences With regulations worldwide during this pandemic, many offline conferences converted to online. Scaleups Scaleups Day #1: 17 September The first … Continue reading 2020 BASE Conference
https://www.amazon.com/How-Hashtag-Changed-World-LinkedInLocal-ebook/dp/B08HD9ZVT9 The LinkedInLocal community has had a positive aspect on many people around the world in the last few years, including mine. Great news is there is now a book which captures some of the stories of this movement. It was wonderful to be part of the launch afterparty live with authors Anne McAfee and … Continue reading LinkedInLocal book launch: How a hashtag changed the world
Alongside my work at Zestee, I am a permanent part-time senior lecturer at The Hague University of Applied Sciences. I work 2,5 days a week there and am currently based in The Hague Graduate School, which offers Masters and Professional Courses. 2020-21 MICM Master International Communication Management I'm delighted to be working with a new … Continue reading 2020-21 MICM The Hague Graduate School
2020 has been a hard one for entrepreneurs. If you run your own business, it's nothing new to deal with a series of challenges. However many have been hit incredibly hard by COVID19 and the restrictions that governments around the world have put in place to curb the spread. Though there are some financial support … Continue reading COVID19 and the effect on entrepreneurs
With my daughters and parents in Australia, August 2019 We have a bigger problem than COVID-19 It’s 2am. And I’ve awoken with the sharp realisation that Corona is perhaps no longer our biggest global fight and focus. Instead, (lack of) (physical) Connection is. Worldwide Crisis Last night, announcements were made in the Netherlands, and worldwide, … Continue reading #KeepConnecting – We have a bigger problem than COVID-19. Choosing connection, courage, kindness and creativity.
Rise and Lead Women and The Hague Tech proudly presents the “Female Founders Lab”! About this Event We would like to invite you to join us this January 23 for New Year’s Power Breakfast from 9.00 am to 10.30 am to develop our Entrepreneurial Mindset with a side serving of drinks and snacks. During this … Continue reading 2020 Female Founders Lab The Hague Tech
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What are your intercultural communication challenges? I asked participants this at a recent workshop. Here's some of theirs: Time (too many messages to respond to, not enough time)Conflict (wanting to avoid this or not knowing how to handle it)Different perspective (trying to understand these)Laugh (would like to make people laugh, but can be difficult)Message (making … Continue reading What are your intercultural communication challenges?
On 20 June 2019, I attended the Logeion CDay near Utrecht, the Netherlands. The Hague University of Applied Sciences, where I work part time, was one of the sponsors of this event for around 800 communication professionals from around the Netherlands. My "fasterclass" session was on intercultural communication - Communicating with non-native Dutch speakers in the Netherlands and beyond.
The Road to the TEDx Stage Exclusive Event Masterclass, TEDx Panel and Boring to Brilliant Book Launch Barbara Rogoski, Senior TEDx speaker coach, invites you to her exclusive event where you can learn the insider secrets for how YOU can bring your story to the TEDx stage. By attending, you will: join a masterclass to learn the … Continue reading The Road to the TEDx Stage Masterclass Amsterdam
I work part time as a lecturer at The Hague University of Applied Sciences in The Netherlands. As part of the International Business Bachelor's programme, each semester I teach a 3 week "Digital Trends" course. Student Social Media Audits and Content Planning In teams of four, students were given an assignment based on our university's … Continue reading 2018 IB Trends in Marketing
As part of my MICM Masters, we did a case study with Unilever on Magnum Ice Creams. Here is the dream team I worked with: Tom, Chantal, Robert-Jan, Joud and Patricia. Our lecturer was Joe Goldiamond and we did a great excursion to the Unilever offices in Rotterdam.
https://youtu.be/KiSESL2mz6w Vlogging about my experience of writing my Master's thesis. This week I'm learning about academic research, academic journals and am working on deciding on a topic.
As part of my MICM (Master in International Communication Management), this week my Media Relation s module is focussing on Citizen Journalism. You can read about it in depth here: https://en.wikipedia.org/wiki/Citizen_journalism This is a really interesting concept in terms of how it has exploded in the last decade with the increasing availability, affordability and quality of … Continue reading Citizen Journalism