Have you used Microsoft Teams? Thoughts?

Image: Microsoft Teams App on App Store Collaboration on documents and communicating within a team is an ongoing and important tech trend at work. Clear and efficient communication between teams in the same city, or across the world, is crucial to success in today's competitive international business environment. Microsoft have recognised and now addressed this … Continue reading Have you used Microsoft Teams? Thoughts?

2019 Global Entrepreneurship Summit

On Tuesday 4th and Wednesday 5th June 2019, I had the amazing experience of attending the Global Entrepreneurship Summit (#GES2019) in The Hague, the Netherlands. Co-hosted by the governments of the United States and the Netherlands, it showcased the depth and breadth of innovations that are improving lives around the world, and the critical role … Continue reading 2019 Global Entrepreneurship Summit

2019 Digital Marketing Trends

Digital Marketing has undergone some really interesting changes in the last decade. I started Zestee in 2008 with a focus on social media training, as back then, it was a totally new trend. Much of my time was spent explaining to entrepreneurs what Facebook, Twitter, LinkedIn and other platforms were and why they should be … Continue reading 2019 Digital Marketing Trends

My MICM Thesis #1: Getting started

Since September 2015, I've been studying part time towards my MICM - Master in International Communication Management at The Hague University of Applied Sciences. Earlier this year, I wrote a blog post personal overview of this study: https://zestee.com/micm-master-international-communication-management/ Today, after months of thinking about it, I finally started "putting pen to paper" (and fingers to … Continue reading My MICM Thesis #1: Getting started

2016 Code to Change Conference Amsterdam

On Saturday 5th November, I will be speaking at the Code To Change Conference in Amsterdam. Here's the details below and link to buy tickets for only 45 euros.... Welcome to The Code to Change Conference 2016! Like our successful conference last year, we are all about teaching and learning new SKILLS that will enable … Continue reading 2016 Code to Change Conference Amsterdam

One page business plan: The Business Model Canvas

This is one of my favourite business tools.  I wrote about it sometime ago on another website of mine here: http://professionalparentsnetwork.org/create-easy-effective-business-plan-busy-professional-parents/ This was something I was using with Professional Parents - those who balance family and work - and found it perfect for small business.  However I've since learnt that even very large organisations - … Continue reading One page business plan: The Business Model Canvas

The Keys to Develop Effective Marketing Materials

The Keys to Develop Effective Marketing Materials Marketing materials, such as brochures, flyers, and signage, play critical role in making a sale and retaining a loyal customer for life. Below are some tips to create effective marketing materials for your business.   Keep Content At The Core The content you want to go into your … Continue reading The Keys to Develop Effective Marketing Materials

Signs that You Need a Vancouver Small Business Coach

Signs that You Need a Vancouver Small Business Coach There is no more rewarding experience a person can have than taking a small business from a startup to a success. A lot of hard work has to go in to making a small business successful. For most new to the world of small business ownership, … Continue reading Signs that You Need a Vancouver Small Business Coach

How to do your BTW quarterly tax return in The Netherlands

I registered  Zestee in The Netherlands in January 2012, and just submitted my sixth BTW quarterly tax return as an entrepreneur/ZZP.  I'm taking some time to write a blog post about how to do your BTW quarterly tax return in The Netherlands for english speaking entrepreneurs new to business - as I wish that I … Continue reading How to do your BTW quarterly tax return in The Netherlands

Seven tips for dealing with your accounts and tax in The Netherlands

Zestee started in Australia in 2008, then in 2012 I relocated to The Netherlands. I shared some of my experiences in this post: 7 tips for moving your small business overseas with you In December 2012, I registered Zestee with the KVK  in The Netherlands.  Some more tips you may find useful are here: Five … Continue reading Seven tips for dealing with your accounts and tax in The Netherlands

Five tips for starting a business in The Netherlands

If you would like to start a business in The Netherlands, there is plenty of information online in Dutch, but only limited support in English.  Despite this, The Netherlands is a great place for startups.  So here is a summary of some of my experiences and a few recommended resources to get you started. 1. … Continue reading Five tips for starting a business in The Netherlands

The World's Best Economies and Why They're Thriving

It comes as no surprise that the United States has lost some of its economic prowess on the global field. But it's also not struggling as bad as some might imagine. Grant Thornton's 2013 Global Dynamism Index, which ranks the potential of worldwide economies for business growth, ranked the U.S. as number 11 in 2013, … Continue reading The World's Best Economies and Why They're Thriving

Using Social Media for Damage Control: Tips From Toyota's Crisis

The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis

Silicon Valley Snapshots by Yvette Adams of The Creative Collective

I've long admired the great work of Yvette Adams and her team at The Creative Collective.  Based on the beautiful Sunshine Coast, Australia (my own home "town"), they provide some fabulous digital marketing & social media services. Last year, I took part as both a participant and mentor for the Get Up To Speed Program, … Continue reading Silicon Valley Snapshots by Yvette Adams of The Creative Collective

Accepting a guest post for your website – why would you and how to choose?

Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy.  Why?  Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?

Gaining the Upper Brand Online

Nearly all consumers use Internet resources to make purchasing decisions, even when shopping locally, according to a 2010 research by BIA/Kelsey. The study found that 97 percent of consumers used some kind of Internet resource, with 90 percent using search engines, 24 percent using Internet Yellow Pages and 48 percent using comparison shopping sites. With … Continue reading Gaining the Upper Brand Online

Social Media Marketing Tips to Give Your Company An Edge In 2013

Self-proclaimed social media gurus are a dime a dozen. They’ll give you x number of steps to engage visitors, but they fail to take into account that each organization’s social media strategy is different. No two organizations are the same, and no two social media users are the same. What you need is a way … Continue reading Social Media Marketing Tips to Give Your Company An Edge In 2013