Image: Microsoft Teams App on App Store Collaboration on documents and communicating within a team is an ongoing and important tech trend at work. Clear and efficient communication between teams in the same city, or across the world, is crucial to success in today's competitive international business environment. Microsoft have recognised and now addressed this … Continue reading Have you used Microsoft Teams? Thoughts?
Digital Marketing has undergone some really interesting changes in the last decade. I started Zestee in 2008 with a focus on social media training, as back then, it was a totally new trend. Much of my time was spent explaining to entrepreneurs what Facebook, Twitter, LinkedIn and other platforms were and why they should be … Continue reading 2019 Digital Marketing Trends
Happy New Year! It's now 2018 and I've just returned from an amazing month in Australia and New Zealand visiting family and friends. Now that I'm back to reality and "real life" where I live in The Hague, The Netherlands, I've been using this great new energy of the new year to get myself organised. … Continue reading What is bullet journaling?
Since September 2015, I've been studying part time towards my MICM - Master in International Communication Management at The Hague University of Applied Sciences. Earlier this year, I wrote a blog post personal overview of this study: https://zestee.com/micm-master-international-communication-management/ Today, after months of thinking about it, I finally started "putting pen to paper" (and fingers to … Continue reading My MICM Thesis #1: Getting started
On Saturday 5th November, I will be speaking at the Code To Change Conference in Amsterdam. Here's the details below and link to buy tickets for only 45 euros.... Welcome to The Code to Change Conference 2016! Like our successful conference last year, we are all about teaching and learning new SKILLS that will enable … Continue reading 2016 Code to Change Conference Amsterdam
I'm a huge TED and TEDx fan. For many years, I've been inspired by the online videos, live TEDx events and also, TED Books. For the last 2 years, I've been a subscriber to the TED Books App on my iPad. I paid 13,99 euros per year and enjoyed reading a number of very interesting … Continue reading TED Books
This is one of my favourite business tools. I wrote about it sometime ago on another website of mine here: http://professionalparentsnetwork.org/create-easy-effective-business-plan-busy-professional-parents/ This was something I was using with Professional Parents - those who balance family and work - and found it perfect for small business. However I've since learnt that even very large organisations - … Continue reading One page business plan: The Business Model Canvas
The Keys to Develop Effective Marketing Materials Marketing materials, such as brochures, flyers, and signage, play critical role in making a sale and retaining a loyal customer for life. Below are some tips to create effective marketing materials for your business. Keep Content At The Core The content you want to go into your … Continue reading The Keys to Develop Effective Marketing Materials
Signs that You Need a Vancouver Small Business Coach There is no more rewarding experience a person can have than taking a small business from a startup to a success. A lot of hard work has to go in to making a small business successful. For most new to the world of small business ownership, … Continue reading Signs that You Need a Vancouver Small Business Coach
I registered Zestee in The Netherlands in January 2012, and just submitted my sixth BTW quarterly tax return as an entrepreneur/ZZP. I'm taking some time to write a blog post about how to do your BTW quarterly tax return in The Netherlands for english speaking entrepreneurs new to business - as I wish that I … Continue reading How to do your BTW quarterly tax return in The Netherlands
Zestee started in Australia in 2008, then in 2012 I relocated to The Netherlands. I shared some of my experiences in this post: 7 tips for moving your small business overseas with you In December 2012, I registered Zestee with the KVK in The Netherlands. Some more tips you may find useful are here: Five … Continue reading Seven tips for dealing with your accounts and tax in The Netherlands
If you would like to start a business in The Netherlands, there is plenty of information online in Dutch, but only limited support in English. Despite this, The Netherlands is a great place for startups. So here is a summary of some of my experiences and a few recommended resources to get you started. 1. … Continue reading Five tips for starting a business in The Netherlands
It comes as no surprise that the United States has lost some of its economic prowess on the global field. But it's also not struggling as bad as some might imagine. Grant Thornton's 2013 Global Dynamism Index, which ranks the potential of worldwide economies for business growth, ranked the U.S. as number 11 in 2013, … Continue reading The World's Best Economies and Why They're Thriving
The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis
I've long admired the great work of Yvette Adams and her team at The Creative Collective. Based on the beautiful Sunshine Coast, Australia (my own home "town"), they provide some fabulous digital marketing & social media services. Last year, I took part as both a participant and mentor for the Get Up To Speed Program, … Continue reading Silicon Valley Snapshots by Yvette Adams of The Creative Collective
Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy. Why? Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?
Nearly all consumers use Internet resources to make purchasing decisions, even when shopping locally, according to a 2010 research by BIA/Kelsey. The study found that 97 percent of consumers used some kind of Internet resource, with 90 percent using search engines, 24 percent using Internet Yellow Pages and 48 percent using comparison shopping sites. With … Continue reading Gaining the Upper Brand Online
Self-proclaimed social media gurus are a dime a dozen. They’ll give you x number of steps to engage visitors, but they fail to take into account that each organization’s social media strategy is different. No two organizations are the same, and no two social media users are the same. What you need is a way … Continue reading Social Media Marketing Tips to Give Your Company An Edge In 2013
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In July 2012, my family and I relocated to The Netherlands from Australia. If you're interested, you can read about our adventures over on Dutch Australian. After starting a small business as a sole trader in Australia (in 2008), I then needed to finalise my business in Australia and consider starting one here in The … Continue reading 7 tips for moving your small business overseas with you