Blog

2019 Digital Marketing Trends

Digital Marketing has undergone some really interesting changes in the last decade. I started Zestee in 2008 with a focus on social media training, as back then, it was a totally new trend. Much of my time was spent explaining to entrepreneurs what Facebook, Twitter, LinkedIn and other platforms were and why they should be … Continue reading 2019 Digital Marketing Trends

Facebook Community Leadership Circles Amsterdam #1

On Saturday 9 February 2019, I attended the first Facebook Community Leadership Circle in Amsterdam. Held at the beautiful and super cool Impact Hub Amsterdam, it was an inspiring and interesting event. Of the 16 community leaders that attended, we calculated that our communities together total almost two million members! This event provided us with … Continue reading Facebook Community Leadership Circles Amsterdam #1

2019 New Business Summit The Hague

On Thursday 7 February 2019, I attended the New Business Summit in The Hague. It was held at the Zuid Holland Provincehuis, an amazing building that I've walked by several times but never been inside....until now! https://youtu.be/9M6_GZaRGvc Hosted by the World Startup Factory, this interesting event brought together startups, stakeholders and investors. Aditya Putta did … Continue reading 2019 New Business Summit The Hague

2019 Rise and Lead Connect2Grow

Rise & Lead Women started as a summit in 2018 in The Hague, the Netherlands and has grown into a movement, under the inspirational leadership of Ebere Akadiri. Recognising the need for entrepreneurs to continue to connect with each other between conferences, Rise & Lead also offer a quarterly "Connect2Grow" session. The first was held … Continue reading 2019 Rise and Lead Connect2Grow

Facebook Community Leadership Circles

For more than a decade, countless community groups around the world have used Facebook to connect with each other, plan events and share ideas and information. Until now, community admins have needed to learn how to do this online, often on their own. Recently Facebook have created a programme to recognise and support the important … Continue reading Facebook Community Leadership Circles

2019 Webwinkel Vakdagen (Ecommerce Expo) the Netherlands

On Thursday 24 January 2019, I attended the Webwinkel Vakdagen (Ecommerce Expo). Held in Utrecht, the Netherlands, this two day event showcased everything about ecommerce. https://www.webwinkelvakdagen.nl/en Attendance is free, and I went along both out of personal interest but also to research the latest trends for the modules I teach at The Hague University of … Continue reading 2019 Webwinkel Vakdagen (Ecommerce Expo) the Netherlands

2019 NOT Fair (National Education Expo the Netherlands)

On 24 January 2019, I attended the NOT Fair in Utrecht. This name makes English speakers smile, and I was alerted to this by English Coach Buffi Duberman in a video she shared on Facebook. In Dutch NOT stands for the Nationale Onderwijs Tentoonstelling (National Education Expo ) with a tagline "De sleutel voor beter … Continue reading 2019 NOT Fair (National Education Expo the Netherlands)

What to do when someone steals your images

One of my biggest frustrations in teaching social media and digital marketing is the attitude of many towards using images and other content they do not have the rights to.   This is a fairly complicated topic, and I understand that some genuinely get confused.   Others know it's wrong - and still do it. … Continue reading What to do when someone steals your images

How to choose a WordPress theme: ten simple steps

Each WordPress website is completely unique.  However they all use common building blocks to create, one of the main ones being themes.  These are a type of template into which your website will conform.  Every website must have a theme, but the great thing about WordPress is that you can change at any time, and … Continue reading How to choose a WordPress theme: ten simple steps

What is WordPress? The basics.

I've been a WordPress fan since the early days and after extensive research, decided use this CMS (content management system) website/blogging tool for all my websites.  Firstly let's start with some background and basic terms, then move onto the main benefits of WordPress in another post (which I'll link to later). WordPress brief background WordPress … Continue reading What is WordPress? The basics.

Moving from WordPress.org to WordPress.com

Here are 10 steps to move your website from WordPress.org to WordPress.com  Export your content from your wordpress.org account Import your content into a new .wordpress.com account Buy a wordpress.com upgrade    Transfer your statistics from your wordpress.org account if you wishDisconnect Jetpack from your wordpress.org account dashboardTransfer your URL/domain Accept your transfer to speed up the processCheck all … Continue reading Moving from WordPress.org to WordPress.com

John Hattie: Making Learning Visible

I first heard of John Hattie last year, when his book  "Making Learning Visible" was one of our texts for the teacher training course I followed at The Hague University of Applied Sciences. As an Australian living in the Netherlands, it was a nice extra bonus to hear he's from "my part of the world" … Continue reading John Hattie: Making Learning Visible

Blogging for Creatives Book

As an Australian living in the Netherlands, I always get really excited when the local library has great English language books alongside the Dutch ones.  "Blogging for Creatives" grabbed my attention immediately with not just the topic, but also the beautifully presented pages. Published in 2012, this book is a very useful starting point for … Continue reading Blogging for Creatives Book

2018 The Hague Awards

Last night I attended the 2nd annual edition of The Hague Awards, with the theme "Innovation by the sea", hosted by the colourful Zuiderstraandtheater. Organised by The Hague and Partners (a collaboration between The Hague Marketing Bureau, The Hague Convention Bureau and The Hague Business Agency) it showcased some of the best of our city. … Continue reading 2018 The Hague Awards

2018 Rise and Lead Women Summit The Hague

Two months from today, on 27 September 2018, I'll be attending and speaking at the Rise and Lead Women Summer in The Hague.  With an amazing list of speakers, you can grab a great deal on early bird tickets, but still get a bargain on full price tickets if you miss out.  Student ticket prices … Continue reading 2018 Rise and Lead Women Summit The Hague

2018 Google Digital Marketing Workshops Rotterdam Business School

The Google Digital Marketing Workshops are offered at higher education institutions throughout the Netherlands. This programme is part of the Grow with Google initiative, supporting students and business owners to increase their digital skills.  Also called the "Digital Garage" there is an extensive free online training programme available: https://learndigital.withgoogle.com/digitalgarage. I'm one of the trainers for the … Continue reading 2018 Google Digital Marketing Workshops Rotterdam Business School

2018 Feedback Fruits Education Inspiration Day Amsterdam

Yesterday (20 June 2018), I had the pleasure of spending time with the FeedbackFruits team and other educators in Amsterdam at the "FeedbackFruits Education Inspiration Day" where I spoke about my own research about "How can elearning enhance study success..." The event was held in the very trendy "FreedomLab" in Amsterdam (yes, that is a … Continue reading 2018 Feedback Fruits Education Inspiration Day Amsterdam