Which social media channels are companies choosing in 2020?

One of the most common questions I receive as a communications coach is “Which social media channels should I use for my business?”.

This can be quite an in depth answer, depending on your business goals, strategy and resources. Most importantly – which channels are your (potential) customers using?

To find out, you can of course simply ask your customers, and/or keep watch on trends and which channels other companies are using as an indication.

A very simple way to do this is just look at websites or other marketing materials such as flyers, posters or shop windows to see. Below is the start of collection of me doing so here in the Netherlands.

Which social media channels are YOU already using? And which ones are your favourite companies using?

Kwikfit, the Netherlands

Type of company: car service

  • Twitter
  • Facebook
  • What’s Ap

TNW: The Next Web

The Next Web is both a website and annual conference about tech –

  • Facebook
  • Twitter
  • LinkedIn

Overview Table 2020

TNW: The Next WebYYY
Kwikfit YYY
  • F = Facebook
  • T = Twitter
  • Li = LinkedIn
  • WA = What’sApp

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