With technology increasing from desktops and laptops to smartphones and tablets, we’re seeing a sharp shift in how content is presented on screen. Because of deeper and sharper resolutions, text-based content is being replaced with more attractive and more engaging imagery by way of photos.
Using an image to promote your business may pay off in multiple ways. Of course, your business logo is an image, and many of your posts are going to be images (hopefully). But did you know that you can actually use images to sell your products on Facebook? Here are a few tips to help you sell big with the use of high-quality images. Here are 5 Must-Use Tips for Images and Selling.
1: Offer Rewards for Sharing
Social media provides you with a great opportunity to participate in sharing as a way of gaining big attention. With an image, you would include a high-quality picture that features text, a caption or a link that entices people to share. For instance, you could offer a reward for so many shares. E.g.: Share this photo with 10 of your friends, get 10% off of your next purchase. Something that adds incentive to sharing will ensure that your message gets out to more people, and a quality image is more likely to be shared.
2: Offer Promotional Codes
Another great way to sell with your image is to put a promotional code inside of the image or alongside it. When people view the image, they’re also viewing a promotional code for a product or service. By entering that promotional code, the customer will be able to save money on a purchase or receive discounts in other ways. This is great to use with mobile social campaigns, developing promotional codes inside of quality photos that will entice more people to take actions you desire.
3: Elaborate on Features
Selling with images doesn’t always have to revolve around using codes and relying on shares. You can also create product reviews and infographics using photos, which will tell your customers about key benefits of the product. Think about using memes, quality graphics, and other image material to tell a story about how well the product works, what it does, and its practical applications for potential users. The imagery of the picture should get through to a viewer better than a text-based explanation.
4: Put Emphasis on Time
You can create a wide assortment of images; it doesn’t have to be a classical picture. For instance, you can create an image that comes complete with a countdown clock. Not only does this look cool, but it also sends a clear message: The customer has X amount of time to act. Apart from a countdown, you can also use images to tell the viewer that there’s only a limited amount of time to act on an offer before it expires. Creating this sense of urgency will help your image(s) reach more people in a shorter amount of time.
5: Offer Incentives
People have many options to choose from in terms of with whom they do their shopping. You can really stand out in someone’s mind by offering incentives for shopping with you. Text-based material alerting people to deals and discounts is a good way to go, but saying it with an image is a great way. Think about logging onto a site like eBay or Amazon and seeing a big store sell. You see it via their image. It’s usually a crisp, clean, interesting photo that tells you about discounts or other deals. Adopt this approach and use a photo as a backdrop for your incentive messages.
Remember that all of the above tips rely on high-quality, pertinent images. That’s the universal rule. After that, feel free to use these tips to offer different rewards and other incentives to really get the ball moving on your social site.
Post written by: Simon Campbell, a writer from a facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums.