Welcome to the Zestee blog - this is portfolio of my work as well as a a treasure trove of more than 15 years of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar … Continue reading Welcome to the Zestee Blog
Marketing professionals must understand how people think and behave. Success depends on grasping what motivates an audience to buy. A basic understanding of psychology principles can help businesses reach and engage their targets in ways that ultimately result in sales. Photo 1: Courtesy of pixabay.com, licensed under CC0 Public Domain Appeal to Emotions Companies often … Continue reading How to Leverage Psychology for Online Marketing Success
As 2014 wraps up, it is always a good idea to look back on the year and reflect how you may be able to improve in the year ahead. It's not just true for individuals, many brands do this as well. When it comes to social media, there were definitely some big wins and fails … Continue reading 2014 Social Media Recap: The Good, the Bad and the Ugly
Cloud computing is taking over the business world. Market Research Media predicts global cloud computing will grow at a compound annual growth rate of 30 percent to reach more than $250 billion by 2020. There are many reasons to transition some or all of your business IT to the cloud including flexibility, security, efficiency and … Continue reading Tips for Transitioning to the Cloud
Words can be powerful to read, but the power of speech, emotions, body language, and movement can be especially persuasive and deeply moving. Online video provides that level of impact on consumers and proves to be a significant force in the future of content marketing. Video will make up 69 percent of all consumer Internet … Continue reading 3 Video Content Platforms for Maximizing Marketing Strategies
“A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.” – Wikipedia Buzzwords – love them or hate them they’re here to stay! That, however, doesn’t mean you should collect a bunch of buzzwords to leverage in your next marketing campaign because … Continue reading Marketing Buzzwords You Should Leverage in Your Campaigns
Intersection Consulting via photopin cc When you start a business, there’s a hustle and bustle and a general sense of getting everything established, putting all your ducks in a row, and getting things off the ground. I think most of us have the expectation that after the initial chaos, things will settle down; we’ll figure … Continue reading Long Term Business Considerations
Most retail businesses have a multi-platform social media strategy, but one network stands out in terms of value and referral traffic: Facebook. Zuckerberg's popular social platform drives almost three times as much traffic as YouTube, the closest competitor, according to a report from social technology firm 8th Bridge. Facebook has caught on to the business … Continue reading Social Shopping: Tools for Facebook Commerce
This is a guest post for http://www.zestee.com. Undoubtedly photo editing in the present digital space offers simple and effective maneuvers to get to your desired effects. Often fixing exposure or balancing contrast or adding backgrounds can just be done with few clicks but simultaneously this array of go-easy options increases the chance of making mistakes … Continue reading 10 Image Editing Blunders Most Photographers Make
Here is an info graphic that Finance Degree Center brought to our attention, with some interesting data with some pros and cons of Facebook Investing. Even if you're not considering buying shares, it still has some trends highlighted that are worth taking note of for those using Facebook for business. I've also noticed that … Continue reading Investing in Facebook?
According to a Pew Internet and American Life Project survey, 73 percent of adults are on a social network and about half of them are on more than one. We use it to maintain old friendships and to make new ones, to find jobs, and to brand ourselves and our companies. 2014 will bring new … Continue reading Upcoming Social Media Tools And Strategies Circa 2014
The concept of "paying it forward," or helping those who just starting to move up the rungs, is very much a woman's concept in business. The helping hand approach has now been formalized by Dell, in a program which assists female executives and entrepreneurs to aid and encourage, monitor and teach their emerging "sisters" in … Continue reading Franchise Ownership Can Speed Up Business Success for Women
With technology increasing from desktops and laptops to smartphones and tablets, we’re seeing a sharp shift in how content is presented on screen. Because of deeper and sharper resolutions, text-based content is being replaced with more attractive and more engaging imagery by way of photos. Using an image to promote your business may pay off … Continue reading 5 Tips to Sell on Facebook Using Photos
Brands, and especially those huge ones, keep trying to get our attention by creating massive scale marketing campaigns that involve participation from the fans of the brand or the product. Some of these campaigns are more successful than others, for different reasons. We will cover some of the most remarkable marketing campaigns here and examine … Continue reading Most Remarkable Marketing Campaigns Ever
Take a moment and think about your favorite television shows. Did you rush home from work to catch them at their airtime, or did you shrug it off, stop for a nice dinner, and then come home and watch them online? I'd wager that a majority took the latter option. Here's why. Internet is taking … Continue reading Internet is the new first screen
More than 27 million business cards are printed every day, according to The Design Inspiration. Even with new technology, business cards have yet to become extinct. But just because business cards are being made, doesn't mean they're also being kept. Make sure your cards make it into the right hands — and stay there — … Continue reading Boost Your Image with the Right Business Card
It comes as no surprise that the United States has lost some of its economic prowess on the global field. But it's also not struggling as bad as some might imagine. Grant Thornton's 2013 Global Dynamism Index, which ranks the potential of worldwide economies for business growth, ranked the U.S. as number 11 in 2013, … Continue reading The World's Best Economies and Why They're Thriving
You might use your iPhone primarily as a texting, calling or even gaming device. However, the iPhones 4 and 5 have a powerful camera that can help you do more than just Instagram pictures of your lunch. In fact, there are some photos out there that you wouldn't believe were taken with a T-Mobile or … Continue reading 5 Best Apps for Incredible Photography
In the past two years, Twitter has firmly established itself as a powerful social media marketing tool. Countless companies, from major corporations to small business owners, routinely take advantage of all of the free and paid marketing opportunities that Twitter has to offer. Various large corporations – everyone from McDonalds to Samsung to Lexus – … Continue reading Marketing on Twitter Continues to Grow with Social Television
If you think all you need to have a successful online presence is a website and a blog, you are sorely mistaken. Forbes reports that there are more than 1 billion people on Facebook every day. Why wouldn’t you want a piece of that enormous pie? Before you get too excited, you need to know … Continue reading How to Build a Loyal Facebook Following
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