2019 Google Amsterdam DWQT

Photo credit: Florence , Google

On 9 April 2019 I had the opportunity to visit Google Amsterdam for the DWQT training. DWQT stands for Digitale Werkplaats Qualified Teacher.

For the last year (2017-2018), I was a trainer myself on the Google Offline Training, read more about that here:


On that project, I represented Google via digital agency How and Knower. I went to different universities throughout the Netherlands to deliver “offline” digital marketing workshops on the digital customer journey, SEO, SEA and Google Analytics to groups of students.

This new project instead brings the digital marketing lecturers to Google for a day of training, and provides them directly with the materials to go back and deliver the offline training to their own students.

Our trainer, Lisa Dijkstra, took us through all we needed to know.

I particularly enjoyed the opportunity to talk to a few of the other Digital Marketing lecturers from all around the Netherlands. It would be great if we could work together more to support each other and share ideas and experiences, so have connected with many on LinkedIn to follow this up.

We are waiting to hear if Google will make this programme available in English as well as Dutch. As I teach in the English-language International Business Bachelor’s at The Hague University of Applied Sciences, this is the deciding factor whether I will be able to adopt this programme into our curriculum in the academic year of 2019-20. (Update – good news, it will be available in English!)

Overall it was an interesting day, and fun to visit the Google Amsterdam office!

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