2023 Stories Unfold Self-Publishing Conference, Amsterdam

On 20 March 2025, I I travelled from The Hague to Amsterdam for the Stories Unfold Self-Publishing Conference. Here's the promo blurb: Join us for a full day packed with inspirational talks from successful self-published authors, practical workshops on topics like Print on Demand, digital distribution, editor/author relationship, book advertising and promotion, writing workshops, paper industry, imposter syndrome, book cover … Continue reading 2023 Stories Unfold Self-Publishing Conference, Amsterdam

Google 25 Years of Search

25 years seems both ages...and not long at all. I'm at that age, where I remember life before Google...and have had a front row seat to watching it impact us all. I've taught digital marketing, digital trends and even gave workshops on behalf of Google in The Netherlands, teaching university students about SEO and search. … Continue reading Google 25 Years of Search

2019 MBA Digital Marketing guest lecture – in Dutch

On 3 October 2019, I taught my first ever digital marketing class in Nederlands! (Dutch) I've been a lecturer at The Hague University of Applied Sciences in the Netherlands for 5 years now, teaching in my native language of English in the International Business Bachelors, and several of the English-language Master's programmes. Until now though, … Continue reading 2019 MBA Digital Marketing guest lecture – in Dutch

Connection, Reach, Engagement: The LinkedIn Video Advantage

In today’s fast-paced digital world, professionals are constantly looking for ways to stand out and connect meaningfully. Since LinkedIn introduced native video in 2017, it has quickly become one of the most powerful tools on the platform. For those willing to experiment, video offers an authentic way to share expertise, build trust, and reach a … Continue reading Connection, Reach, Engagement: The LinkedIn Video Advantage

Welcome to the Zestee Blog

Welcome to the Zestee blog - this is portfolio of my work as well as a a treasure trove of more than 15 years of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more.  You can navigate by scrolling, or via the category and archive dropdowns in the sidebar … Continue reading Welcome to the Zestee Blog

Facebook Community Leadership Circles Amsterdam #1

On Saturday 9 February 2019, I attended the first Facebook Community Leadership Circle in Amsterdam. Held at the beautiful and super cool Impact Hub Amsterdam, it was an inspiring and interesting event. Of the 16 community leaders that attended, we calculated that our communities together total almost two million members! This event provided us with … Continue reading Facebook Community Leadership Circles Amsterdam #1

2019 New Business Summit The Hague

On Thursday 7 February 2019, I attended the New Business Summit in The Hague. It was held at the Zuid Holland Provincehuis, an amazing building that I've walked by several times but never been inside....until now! https://youtu.be/9M6_GZaRGvc Hosted by the World Startup Factory, this interesting event brought together startups, stakeholders and investors. Aditya Putta did … Continue reading 2019 New Business Summit The Hague