Welcome to the Zestee blog - this is portfolio of my work as well as a a treasure trove of more than 15 years of my favourite topics, articles, resources, book reviews, summaries of events I've been to and more. You can navigate by scrolling, or via the category and archive dropdowns in the sidebar … Continue reading Welcome to the Zestee Blog
I recently wrote about the fact one of my favourite photo organising programs, Picasa, is being retired by Google, as they are focussing on Google Photos. I'm still finding my way around there, and there have been significant changes in the last month or two. So I am sharing some of the questions I've had … Continue reading Getting to know the new Google Photos
The Zestee Social Media School has been running now for 3 years. In late 2014, I ran the most recent version but when I started teaching at The Hague University and also needed to deal with my website being hacked, I let it lapse. However now, I am revamping it for 2015 and am offering … Continue reading Zestee Social Media School: Free training for feedback for first 50 to email me
Have you had a business request to "be your friend" on Facebook? As a follow up to the last post: Did you set up a Facebook profile for your business instead of a page? and the difference between Facebook profiles, pages and groups, here is another post to go into more detail, as this is … Continue reading Have you had a business request to "be your friend" on Facebook?
It's a part of online life. Once, spam just referred to a tinned spiced ham, but now electronic spam, - the sending of bulk unsolicited electronic messages, as it's described by Wikipedia, has unfortunately became part of our everyday vocabulary. As the internet evolves, so does spam, and schemes are getting harder and harder to … Continue reading Email spam and scams
This is a concern of many students that pops up regularly in the Social Media School. How do you separate your personal and business life online? There are a few different aspects and approaches to this which I'll go through below. 1. The personal/business life line is becoming more blurred When I was first employed, … Continue reading Five tips to keep personal and business life separate on social media
One of the most common questions I've been asked since I started social media training for business is how to get more followers on Facebook. Using Facebook for business has been a wild ride in the last few years and has become increasingly competitive. Here's some practical tips to get you started to increase your … Continue reading How to get more followers on Facebook
Thanks to Best Computer Science Schools for this Infographic. I wouldn't take all the information as absolute, but it offers some interesting perspectives to consider. Your thoughts are most welcome in a comment below. Would you like to learn how to better master Facebook and other Social Media tools? Visit the Zestee Social Media School … Continue reading Privacy and Security on Facebook Infographic
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You can download your lesson plan for this week here: ZSMS Module 11 Pinterest, Instagram and other tools In this module, we are looking at other social media tools (or platforms) which we have not yet covered. The beauty of many of these tools - and I think the ones most likely to succeed … Continue reading Social Media School Module 11 – Pinterest, Instagram and other Social Media Tools
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This week we are looking at Surveys and Statistics. We have looked at a large number of social media tools during this course, but regardless of which you use, it's crucial to understand the effectiveness of your efforts. Anyone who works in marketing will also tell you the importance of understanding your current and potential … Continue reading Social Media School Module 09: Surveys and Statistics
Welcome to module 08, you can download your lesson here: ZSMS Module 08 Database and Enewsletters Databases Do you have a database? Does it work effectively for you? This is a really crucial part of any business. I've actually been on a database search for a long time now. I started with - and for … Continue reading Social Media School Module 08: Databases and Enewsletters
I love blogging. Ever since I first discovered the concept, I have thrown myself into blogging both personally and professionally. Admittedly rather sporadically, but blogging fulfils my desire to write and also gives the opportunity to share this with the world - or just those who I select. My very first blog, I began in 2005 … Continue reading Social Media School Module 07: Blogs and websites
Welcome to Module 06, when you complete this lesson you're halfway through the course already! As I've mentioned before, this course is designed to work through at your own pace, and you can take each module as a stand alone lesson. This week I'll get straight into it, we're talking about LinkedIn and here is this week's … Continue reading Social Media School Module 06 – LinkedIn
Welcome to Module 05 - http://www.youtube.com You can download your lesson plan for the week here: ZSMS Module 05 YouTube Here are a few example YouTube videos to take a look at. Firstly, this is a relatively new YouTube channel "Behind Dutch Headlines". This is produced weekly and is shared via their own Facebook and … Continue reading Social Media School Module 05: YouTube
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"Welcome to Twitter. Find out what's happening, right now, with the people and organisations you care about". This is the simple summary on the main page of http://www.twitter.com and that's one of the things I love about Twitter - it's (relative) simplicity. You may not agree if you're a new user - all those … Continue reading Social Media School Module 03: Twitter
Week 02: Facebook Love it or hate it, you can't avoid it anymore. Even my young children use "Facebook" as part of their regular vocabulary! Keep your eye out this week and share some of the places you spot the Facebook logo. You can watch this week's video here: http://www.youtube.com/watch?v=ODERPphombA Download your lesson plan … Continue reading Social Media School Module 02: Facebook
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