How to plan a Google Plus Hangout for a future date

Google Plus has a great hangout tool for video calling that rivals Skype.  The quality is clear and there are several advantages to using hangouts that we'll go through in another post.  This post will focus on a step by step guide to plan a Google Plus Hangout for a future date.  Thanks to social … Continue reading How to plan a Google Plus Hangout for a future date

Will Twitter Become a Dominant News Platform?

Some 52 percent of consumers get at least some of their news from either Facebook or Twitter, according to the Pew Research Center's Project for Excellence in Journalism. Although some Luddites might lament this fact, many news organizations find the platform useful for reporting breaking news on the minute-to-minute schedule that most consumers live by. … Continue reading Will Twitter Become a Dominant News Platform?

The World's Best Economies and Why They're Thriving

It comes as no surprise that the United States has lost some of its economic prowess on the global field. But it's also not struggling as bad as some might imagine. Grant Thornton's 2013 Global Dynamism Index, which ranks the potential of worldwide economies for business growth, ranked the U.S. as number 11 in 2013, … Continue reading The World's Best Economies and Why They're Thriving

Marketing on Twitter Continues to Grow with Social Television

In the past two years, Twitter has firmly established itself as a powerful social media marketing tool.  Countless companies, from major corporations to small business owners, routinely take advantage of all of the free and paid marketing opportunities that Twitter has to offer.  Various large corporations – everyone from McDonalds to Samsung to Lexus – … Continue reading Marketing on Twitter Continues to Grow with Social Television

Launch of the new Zestee Social Media School

After two successful terms in 2012 and earlier in 2013, the brand new-look Zestee Social Media School is available and accepting new enrolments. With a services menu offering something for every business,budget, learning style and location, course facilitator Renee Veldman-Tentori shares her extensive knowledge and enthusiasm for social media, backed up by broader marketing and business experience. Currently based … Continue reading Launch of the new Zestee Social Media School

Zestee guest post/article submission guidelines

Zestee provides a variety of information to a growing community of those interested in social media, marketing and photography. Guest posts and articles relevant to these topics and offering value to our community are most welcome. You may wish to read more about the benefits of guest posts.  Please follow these submission guidelines to ensure an … Continue reading Zestee guest post/article submission guidelines

Using Social Media for Damage Control: Tips From Toyota's Crisis

The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis

Silicon Valley Snapshots by Yvette Adams of The Creative Collective

I've long admired the great work of Yvette Adams and her team at The Creative Collective.  Based on the beautiful Sunshine Coast, Australia (my own home "town"), they provide some fabulous digital marketing & social media services. Last year, I took part as both a participant and mentor for the Get Up To Speed Program, … Continue reading Silicon Valley Snapshots by Yvette Adams of The Creative Collective

Injecting Address Validation Into Your CRM Veins

If you're already settled in with your customer relationship management software, you may not want to think about incorporating address validation software—after all, it takes time to train your employees on new software and money to purchase it. However, Experian address validation and similar solutions integrate with existing CRM software, such as SalesForce and SugarCMS, … Continue reading Injecting Address Validation Into Your CRM Veins