Silicon Valley Snapshots by Yvette Adams of The Creative Collective

I’ve long admired the great work of Yvette Adams and her team at The Creative Collective.  Based on the beautiful Sunshine Coast, Australia (my own home “town”), they provide some fabulous digital marketing & social media services.

Last year, I took part as both a participant and mentor for the Get Up To Speed Program, delivered by The Creative Collective.  A superb initiative backed by Broadband Today, this online digital marketing training program has supported hundreds of businesses to improve their skills and chances of success in this fast-growing digital business environment.

Though I digress.  Alongside their services, Yvette is also very generous with sharing plenty of practical and useful information online for free.  This post is to highlight one such resource – a Webinar about her May 2013 trip to Silicon Valley, USA – the “Tech Capital of the World”.  Broadcast a few weeks ago, you can access the recording here:

Though the timing of the slides & voiceover are slightly off, it is packed with interesting information about this amazing study trip.  Through opportunities offered by the organisers – Commonwealth Bank’s Women in Focus, Yvette and a group of other Australian businesswomen had inside access to some of the top businesses in Silicon Valley such as Facebook, LinkedIn, Eventbrite and more.

As with all the presentations I’ve seen Yvette give (in person and via webinars), she combines a natural, storytelling style with keen insights on trends and themes in the digital industry. I scribbled more than 2 pages of notes which will give me a basis for further research for some time to come!

Some of what she shares reinforces what I already know about the world of social media – that it’s very dynamic.  Yvette and I are also both Professional Parents who balance business and family and I liked to hear a few references to others in Silicon Valley in top positions doing the same, such as Marissa Mayer, President & CEO of Yahoo! and Sheryl Sandberg, CEO of Facebook.

In particular, the theme that most resonated with me was the collaboration.  Since I started Zestee almost 5 years ago, I’ve always consciously made business  decisions based more on collaboration than competition.  For a while, I’ve felt I was “going against the grain” in the competitive business world – but to hear Yvette’s experiences with this collaborative trend being quite visible in Silicon Valley has given me extra inspiration and hope!  If “big business” can embrace this generous, authentic, sharing attitude and still be profitable, I feel it will have just as much positive far-reaching effects in society as the technology itself.

Technology Tourism” was a phrase I heard Yvette coin in the presentation and I love it (especially as my degree was a double major in marketing & tourism).  I’d like to go to Silicon Valley too!  She did point out that it’s not easy to be able to visit some of the companies she did without the right connections but I feel this is something that will continue to grow in popularity and opportunities.

If you’re interested in learning a little more about some of the big players in the digital world, until you can visit yourself I’d highly recommend taking some time out to listen to Yvette’s webinar.

Let me know what you think in a comment below. Which theme are you most excited about?  Any you don’t agree with?  Would you like to go to Silicon Valley?


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