Google offer an impressive suite of free online tools and to use these to their full potential, you will need an account. In recent years, you would require a number of different accounts for services such as Gmail, YouTube and GoogleMaps, but now there is "One Google Account for everything Google". This post will show … Continue reading How to create a Google Plus account
Have you been asked to take part in a Google+ Hangout, either as part of the Zestee Social Media School, for a meeting or perhaps by a friend? If you're not sure how, here's some help to get started. "Hangouts" are an app (feature) offered by Google. You can use this feature either on your … Continue reading How to take part in a Google+ Hangout
This is actually a post I wrote on an early version of the Zestee website. Marketing is a very broad term and covers a wide range of activities. Often people immediately think of advertising as marketing, but this is only a small part. Esentially marketing is all about building relationships, whether this is with customers, suppliers, staff, … Continue reading What is marketing and why is it relevant to me?
“A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.” – Wikipedia Buzzwords – love them or hate them they’re here to stay! That, however, doesn’t mean you should collect a bunch of buzzwords to leverage in your next marketing campaign because … Continue reading Marketing Buzzwords You Should Leverage in Your Campaigns
Intersection Consulting via photopin cc When you start a business, there’s a hustle and bustle and a general sense of getting everything established, putting all your ducks in a row, and getting things off the ground. I think most of us have the expectation that after the initial chaos, things will settle down; we’ll figure … Continue reading Long Term Business Considerations
I'll get straight to the point...one of the biggest social media mistakes small business owners make is setting up a personal profile on Facebook or LinkedIn in a business name. This is against the terms and conditions of use, and you're likely to have your profile deleted. So don't waste your precious online time … Continue reading One of the biggest social media mistakes small business owners make
On Friday 7th March, I had the privilege of attending the 2014 International Women's Day Dinner, organised by the Soroptimistclub in Delft, The Netherlands. What an amazing evening! Held at a church function room in a suburb in Delft, the theme was "Gesprek aan Tafel" (Conversations at the Table), with the topic "Wat is je … Continue reading 2014 International Women's Day Dinner – Soroptimistclub Delft
The theme was "inspiring change" and was a great evening.
If you use Facebook, you have probably seen a post encouraging you to click to win. Or had someone ask you to vote for them at some stage. Though I love to win stuff and support my friends by voting for whatever it is they want to win, when they are asking me to … Continue reading Should I enter a competition on Facebook?
Most retail businesses have a multi-platform social media strategy, but one network stands out in terms of value and referral traffic: Facebook. Zuckerberg's popular social platform drives almost three times as much traffic as YouTube, the closest competitor, according to a report from social technology firm 8th Bridge. Facebook has caught on to the business … Continue reading Social Shopping: Tools for Facebook Commerce
If you would like to start a business in The Netherlands, there is plenty of information online in Dutch, but only limited support in English. Despite this, The Netherlands is a great place for startups. So here is a summary of some of my experiences and a few recommended resources to get you started. 1. … Continue reading Five tips for starting a business in The Netherlands
Have you had a business request to "be your friend" on Facebook? As a follow up to the last post: Did you set up a Facebook profile for your business instead of a page? and the difference between Facebook profiles, pages and groups, here is another post to go into more detail, as this is … Continue reading Have you had a business request to "be your friend" on Facebook?
It's a part of online life. Once, spam just referred to a tinned spiced ham, but now electronic spam, - the sending of bulk unsolicited electronic messages, as it's described by Wikipedia, has unfortunately became part of our everyday vocabulary. As the internet evolves, so does spam, and schemes are getting harder and harder to … Continue reading Email spam and scams
This is a concern of many students that pops up regularly in the Social Media School. How do you separate your personal and business life online? There are a few different aspects and approaches to this which I'll go through below. 1. The personal/business life line is becoming more blurred When I was first employed, … Continue reading Five tips to keep personal and business life separate on social media
One of the most common questions I have had in the Zestee Social Media School is how to keep my personal and professional life separate on social media? Here's a detailed post on how I manage my own social media and which tools I use. As a social media consultant and trainer, the lines … Continue reading How I keep my personal and professional life separate on social media
Even before I studied and worked in marketing, I enjoyed analysing WHY I like certain brands. If you're a business owner, doing the same will help you understand what works and then apply this to your own services. Here's five reasons I like IKEA. 1. They cater for most tastes and budgets The IKEA catalogue … Continue reading Five reasons I like IKEA
Have you been asked before in a presentation to "please turn off your mobile devices?" Watch what happens when this is requested here... http://youtu.be/soAk3F0wX9s This was first shared back in 2011, but only just saw it now - thanks to Zestee Social Media School student Geraldine for bringing it to my attention today on Facebook. … Continue reading Please turn off your mobile devices…
RSM Women in Leadership tonight i want to tell you - you have choice i want you to make other people powerful i had a mentor that saw gifts in me that I didn't see in myself i wouldnt' be here if i didn't believe in myself you get married, you stay at home i … Continue reading RSM Erasmus University Women Empowering Women Networking Event
One of the most common questions I've been asked since I started social media training for business is how to get more followers on Facebook. Using Facebook for business has been a wild ride in the last few years and has become increasingly competitive. Here's some practical tips to get you started to increase your … Continue reading How to get more followers on Facebook
This is a guest post for http://www.zestee.com. Undoubtedly photo editing in the present digital space offers simple and effective maneuvers to get to your desired effects. Often fixing exposure or balancing contrast or adding backgrounds can just be done with few clicks but simultaneously this array of go-easy options increases the chance of making mistakes … Continue reading 10 Image Editing Blunders Most Photographers Make
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