Social Shopping: Tools for Facebook Commerce

Most retail businesses have a multi-platform social media strategy, but one network stands out in terms of value and referral traffic: Facebook. Zuckerberg's popular social platform drives almost three times as much traffic as YouTube, the closest competitor, according to a report from social technology firm 8th Bridge. Facebook has caught on to the business … Continue reading Social Shopping: Tools for Facebook Commerce

Five tips for starting a business in The Netherlands

If you would like to start a business in The Netherlands, there is plenty of information online in Dutch, but only limited support in English.  Despite this, The Netherlands is a great place for startups.  So here is a summary of some of my experiences and a few recommended resources to get you started. 1. … Continue reading Five tips for starting a business in The Netherlands

Have you had a business request to "be your friend" on Facebook?

Have you had a business request to "be your friend" on Facebook?  As a follow up to the last post: Did you set up a Facebook profile for your business instead of a page? and the difference between Facebook profiles, pages and groups, here is another post to go into more detail, as this is … Continue reading Have you had a business request to "be your friend" on Facebook?

Five tips to keep personal and business life separate on social media

This is a concern of many students that pops up regularly in the Social Media School.  How do you separate your personal and business life online?  There are a few different aspects and approaches to this which I'll go through below. 1. The personal/business life line is becoming more blurred When I was first employed, … Continue reading Five tips to keep personal and business life separate on social media

How I keep my personal and professional life separate on social media

One of the most common questions I have had in the Zestee Social Media School is how to keep my personal and professional life separate on social media?   Here's a detailed post on how I manage my own social media and which tools I use. As a social media consultant and trainer, the lines … Continue reading How I keep my personal and professional life separate on social media

Please turn off your mobile devices…

Have you been asked before in a presentation to "please turn off your mobile devices?"  Watch what happens when this is requested here... http://youtu.be/soAk3F0wX9s This was first shared back in 2011, but only just saw it now - thanks to Zestee Social Media School student Geraldine for bringing it to my attention today on Facebook. … Continue reading Please turn off your mobile devices…

How to get more followers on Facebook

One of the most common questions I've been asked since I started social media training for business is how to get more followers on Facebook. Using Facebook for business has been a wild ride in the last few years and has become increasingly competitive.  Here's some practical tips to get you started to increase your … Continue reading How to get more followers on Facebook

10 Image Editing Blunders Most Photographers Make

This is a guest post for http://www.zestee.com. Undoubtedly photo editing in the present digital space offers simple and effective maneuvers to get to your desired effects. Often fixing exposure or balancing contrast or adding backgrounds can just be done with few clicks but simultaneously this array of go-easy options increases the chance of making mistakes … Continue reading 10 Image Editing Blunders Most Photographers Make

Facebook is 10 years old – and will be flooded with friends films

Today, Facebook is 10 years old and is celebrating with Look Back - an automated film for users to share to show highlights from their time spent on this social media giant. To create your own film, log into Facebook then click on this link: https://www.facebook.com/lookback Within seconds, you will be able to view your … Continue reading Facebook is 10 years old – and will be flooded with friends films

Facebook for Business – how it's changed over the last five years

Since I started the Zestee Social Media School, Facebook has been the most popular social media tool for business and has been my favourite since it was launched.  I started the Zestee Facebook page on 6 January 2010 and have noticed massive changes over the last four years. For the first two years, it was an upward … Continue reading Facebook for Business – how it's changed over the last five years

World Day of Social Communications

Have you ever heard of World Day of Social Communications?  I hadn't but recently signed up to trial Fanpage Karma and they send you a "morning report" with a summary of your social media posts, but also useful information about upcoming international days which may be of interest.  This can help you plan social media posts … Continue reading World Day of Social Communications