A big thanks to all the participants in last week's Zestee Concepts Marketing Social Media beginners and intermediate classes at North Lakes Library. Such a variety of great businesses and organisations who were all keen to learn more about how to use social media to connect with clients and the community.
Have you seen the T-Mobile Royal Wedding yet? Here are 10 reasons why it's an excellent example of great viral marketing.
If you created a Facebook profile for your business instead of a page, this is against the terms and conditions of Facebook and you may want to look at changing this to comply instead of risking losing your profile altogether. Perhaps they should be renamed Facebook Personal Profiles and Facebook Business Pages.
Yesterday I spent some time at the Coolum Bizfest, which was a great opportunity to network with other businesses - and have some fun with my family at the same time.
For those who are new to Facebook, and even some more experienced users, there is a lot of confusion over the different ways to interact with others, so this post aims to help explain the three main ways to do that: Facebook Profiles, Pages and Groups. Though there are countless different ways to interact with others on Facebook, those are the three main frameworks which all other interactions fall under and each has different purposes and features.
As I am such a dedicated Facebook user I tend to assume everyone in the world is on there already. I've recently been meeting a few people who have resisted so far but would now like to start, but not sure how. So if you haven't yet set up a personal profile on Facebook and would like to join the revolution, here are some simple step by step instructions.
Every business and organisation can benefit from having a website. Or you can even have a website for an event (such as a wedding or birth of a baby) or a hobby or simply for fun! There are a number of ways to create a presence online. Once this was a complex process for which you … Continue reading How to create a free website
I manage a number of pages on Facebook and recently noticed that follower (or "liker") numbers have been staying quite steady, or diminishing. Up until a couple of months ago, most of my pages were instead showing steady increases. One of the best ways to build Facebook "liker" numbers has always been through either myself or … Continue reading Facebook Pages Portal
This post is about how to publicly share who is the page owner on Facebook pages. You can keep this hidden, which many people do when concerned about privacy. However the main success of Facebook as a tool is making personal connections - and how can people do this if they don't know how you … Continue reading How to publicly share who is the page owner on Facebook pages
This is a workshop I presented as part of the Better Business Events for the Moreton Bay Regional Council at North Lakes. There were 70 people in attendance for this 3 hour workshop, including local business owners and councillors. I covered the top 10 social media tools and general tips for using these for … Continue reading Social Media – Grow your Business and Brand
This morning Facebook just announced an upgrade for pages, amongst other changes. As a marketing professional who specialises in social media training and consulting, Facebook both drives me crazy and delights me with their constant changes.
If you don't already have a page for your business on Facebook, what are you waiting for? Here is a step by step basic guide to setting one up.
"Promoting, educating and connecting women in business" is the tagline of the Brisbane Woman networking group. Run by the dynamic Kylie Walsh, this group offers a range of networking and workshop evenings as well as masterclasses, e-zine and an online forum. I've wanted to go to their events for a long time but with 2 … Continue reading Brisbane Woman
Last week I was going through the checkout in Coles and started putting the bags in the trolley...and there they were...EASTER EGGS! In January! I guess Cadbury Creme Eggs have become so popular over the years they could well be considered a regular chocolate item, or is it really a case of Easter (and Christmas) arriving very (commercially) early each year?
WELL DONE HARVEST RAIN! An excellent example of how something beautiful can come from tragedy, and also a great example of using internet marketing "for the powers of good"! Taking a song - Love You Queensland - which I've always known but has never meant that much to me (apart from knowing it was in an ad) they have made it into something which makes me proud to be a Queenslander...and raised much needed funds at the same time.
Considering that my bundle of "junk mail" today resembled paper mache, I thought today might be a good day to share http://www.lasoo.com.au which is essentially an online version of the advertising catalogues delivered each week.
Zestee Marketing Tip: if you have a limited budget for advertising, have you thought about teaming up with compatible businesses to share the cost? I'd like to challenge you to keep an eye out in the next week for examples. This can benefit not only the businesses but consumers too.
Just wondering how many people click on the compulsory "I agree" for many programmes such as iTunes... without reading them in great depth? I admit that though I usually at least open and scan these, I barely understand the majority of many. Instead I trust that I'm not signing away my house and children and … Continue reading Terms of use-who reads them?
Anyone else out there get rather cranky when reading "news" that uses headlines, specific language and a selection of quotes which guides readers to make a decision one way or another? I very rarely buy certain newspapers because of this however every now and then feel like reading a paper - only to get cranky again!
When I sat to eat my lunch today at Westfield Strathpine, I noticed (how could I not) that the usually ad-free tabletops were now transformed into a mini billboard! What do you think? Clever? Or intrusive?
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