How to create a page on Facebook

If you don’t already have a page for your business on Facebook, what are you waiting for?  Here is a step by step basic guide to setting one up. (You must already have a personal profile set up on Facebook).

1. Go to http://www.facebook.com/pages/create.php

 

 

 

 

 

 

 

2.  Select the relevant category

• Local business or place
• Company, organisation or institution
• Brand or Product
• Artist, band or public figure
• Entertainment
• Cause or topic

Each will give you slightly different features on your page  – for example local business will have an option for opening times.   You can change this later if you wish.

3.  Complete the relevant details within that category

 

 

 

 

 

 

 

Then you must agree to Facebook page terms .As per a previous post, Terms of Use – who reads them?, I’m not sure how many people actually read these in full, however well worth a look to make sure you don’t spend a huge amount of time building your page and then do something against Facebook policy – and have it deleted.  Running a competition on your page is one example of a situation where it’s highly adviseable to check terms first.  These can change regularly.

4.  Populate your page!

After step 3, your page should appear, along with Facebook’s own Step by Step guide on how to continue (which is under a “getting started” tab.  Make sure you “like” your own page (click the “like” button at the top).

 

 

 

 

 

 

 

 

 

These steps will appear each time you open your page as the administrator, but will disappear as you complete them and your page begins to grow.

5.  Add a photo

Instead of the standard question mark, one of the most simple things you can do to make your page more appealing is to click on this and upload your own photo or logo.

6.  Edit details

Click on the “info” tab and then on “edit information”.   Fill out these details, keeping consistent with your messages from other marketing materials such as your website.  Then click on save changes.

There, you now have a facebook page!

The next steps are to build your “likers” and add extra information and tabs to your page (posts coming soon).

Once you have the magic number of 25 likers on your page, you can create a unique url for your Facebook page (e.g. http://www.facebook.com/yourbusinessname)