When I sat to eat my lunch today at Westfield Strathpine, I noticed (how could I not) that the usually ad-free tabletops were now transformed into a mini billboard! They seem to have hollowed out the tabletop and added a screw-in panel underneath to be able to change the ads regularly.
Rather clever really, when I sit to eat I’m highly likely to read whatever is right in front of me. As it turns out, I’m not the target audience (not slighly interested in female football), however the campaign has been highly successful, as even without having taken this photo, my retention of the material is very high.
Personally, despite my profession, I’m rather against the ever-increasing marketing ambushes. One of my pet hates is telemarketing – my home is my recluse and an environment I wish to control. However in a shopping centre – where the very environment is just oozing marketing in every direction anyway, I think this is quite a unique way of attracting attention for longer than usual.
What do you think? Clever? Or intrusive?