Last week I was going through the checkout in Coles and started putting the bags in the trolley…and there they were on the counter..EASTER EGGS! In January! I guess Cadbury Creme Eggs have become so popular over the years they could well be considered a regular chocolate item, or is it really a case of Easter (and Christmas) arriving very (commercially) early each year?
As a mum to a toddler one of my first thoughts was “great, now I have several months of saying no to easter eggs” (after spending a lot of the last months of last year explaining that “yes, Santa IS in just about every location we go but it’s a long time before he comes to our house”.
What do you think? Good marketing? Or pushing the boundaries?