You might use your iPhone primarily as a texting, calling or even gaming device. However, the iPhones 4 and 5 have a powerful camera that can help you do more than just Instagram pictures of your lunch. In fact, there are some photos out there that you wouldn't believe were taken with a T-Mobile or … Continue reading 5 Best Apps for Incredible Photography
For those who are new to my blog, you might not know that I'm a Dutch Australian - originally born in Australia and spent most of my life there, but married a Dutch man and now live in The Hague, The Netherlands. I've been learning Dutch (Nederlands) for some time, and can understand it fairly … Continue reading Business Book Review: Ik.nl
Have you ever created a word cloud? These are an excellent way to translate words into a visual tool that can be used in a variety of ways, such as for inspiration or to communicate ideas and concepts. Recently I wrote a business book review on Ik.nl on the Zestee.com blog and one of the … Continue reading What is your Word Cloud?
Social media is much more useful - and fun - with friends. Twitter has a section where you can find friends using your email address book. However this is one of the biggest mistakes I've made in social media and here's how you can avoid or correct it. In theory - a good idea. You … Continue reading How to stop Twitter invites to your friends
The use of Social Media in schools is on the rise. Here's an interesting infographic from Best Masters in Education. Personally, I completely agree with the quote "social media in school can't be left to chance, it needs to be mediated". Though this may not be the best comparison considering this is relating to … Continue reading The Use of Social Media in School
Comedian Dave Gorman shares "the exhilarating story of one man, a search engine, and some of the strangest people in the world" in this 2004 book, Googlewhack Adventure. It wasn't until earlier this year (2013) that I picked this up and until then, had never heard of the term "Googlewhack" - have you? As a … Continue reading Book review: Googlewhack Adventure
In the past two years, Twitter has firmly established itself as a powerful social media marketing tool. Countless companies, from major corporations to small business owners, routinely take advantage of all of the free and paid marketing opportunities that Twitter has to offer. Various large corporations – everyone from McDonalds to Samsung to Lexus – … Continue reading Marketing on Twitter Continues to Grow with Social Television
After two successful terms in 2012 and earlier in 2013, the brand new-look Zestee Social Media School is available and accepting new enrolments. With a services menu offering something for every business,budget, learning style and location, course facilitator Renee Veldman-Tentori shares her extensive knowledge and enthusiasm for social media, backed up by broader marketing and business experience. Currently based … Continue reading Launch of the new Zestee Social Media School
If you think all you need to have a successful online presence is a website and a blog, you are sorely mistaken. Forbes reports that there are more than 1 billion people on Facebook every day. Why wouldn’t you want a piece of that enormous pie? Before you get too excited, you need to know … Continue reading How to Build a Loyal Facebook Following
Zestee provides a variety of information to a growing community of those interested in social media, marketing and photography. Guest posts and articles relevant to these topics and offering value to our community are most welcome. You may wish to read more about the benefits of guest posts. Please follow these submission guidelines to ensure an … Continue reading Zestee guest post/article submission guidelines
It seems there are so many social media channels to keep up with - Facebook, Twitter, LinkedIn, Pinterest, Google+....the list goes on! One way you can tackle this and manage several channels all in one place is to use a social media dashboard such as http://www.nimble.com I came across Nimble some time ago. Just … Continue reading Social Media Tool review: Nimble
The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis
I've long admired the great work of Yvette Adams and her team at The Creative Collective. Based on the beautiful Sunshine Coast, Australia (my own home "town"), they provide some fabulous digital marketing & social media services. Last year, I took part as both a participant and mentor for the Get Up To Speed Program, … Continue reading Silicon Valley Snapshots by Yvette Adams of The Creative Collective
http://www.youtube.com/watch?v=pqDm3gZNZPM A couple of friends just shared this on Facebook. FAB! I've used "Find my iPhone" a few times and was thinking it would be handy for other stuff. Reasonable price though shipping from Canada to Europe almost doubles the price for me so think I'll wait until it's locally available...though if it was activated … Continue reading New technology: Tile
If you're already settled in with your customer relationship management software, you may not want to think about incorporating address validation software—after all, it takes time to train your employees on new software and money to purchase it. However, Experian address validation and similar solutions integrate with existing CRM software, such as SalesForce and SugarCMS, … Continue reading Injecting Address Validation Into Your CRM Veins
Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with the marketing material. Compared with lengthy advertising in the forms of letters or catalogs, postcards work in today's … Continue reading 4 Benefits of Postcard Marketing
Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy. Why? Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?
In my entire marketing degree, one of the most useful things I learned is one of the most simple. When creating a marketing strategy, base it around the fact that (potential) customers will go through these four steps: Attention Interest Desire Action More information: https://blog.hubspot.com/marketing/aida-model
Nearly all consumers use Internet resources to make purchasing decisions, even when shopping locally, according to a 2010 research by BIA/Kelsey. The study found that 97 percent of consumers used some kind of Internet resource, with 90 percent using search engines, 24 percent using Internet Yellow Pages and 48 percent using comparison shopping sites. With … Continue reading Gaining the Upper Brand Online
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