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Marketing on Twitter Continues to Grow with Social Television

In the past two years, Twitter has firmly established itself as a powerful social media marketing tool.  Countless companies, from major corporations to small business owners, routinely take advantage of all of the free and paid marketing opportunities that Twitter has to offer.  Various large corporations – everyone from McDonalds to Samsung to Lexus – … Continue reading Marketing on Twitter Continues to Grow with Social Television

Launch of the new Zestee Social Media School

After two successful terms in 2012 and earlier in 2013, the brand new-look Zestee Social Media School is available and accepting new enrolments. With a services menu offering something for every business,budget, learning style and location, course facilitator Renee Veldman-Tentori shares her extensive knowledge and enthusiasm for social media, backed up by broader marketing and business experience. Currently based … Continue reading Launch of the new Zestee Social Media School

Zestee guest post/article submission guidelines

Zestee provides a variety of information to a growing community of those interested in social media, marketing and photography. Guest posts and articles relevant to these topics and offering value to our community are most welcome. You may wish to read more about the benefits of guest posts.  Please follow these submission guidelines to ensure an … Continue reading Zestee guest post/article submission guidelines

Using Social Media for Damage Control: Tips From Toyota's Crisis

The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis

Silicon Valley Snapshots by Yvette Adams of The Creative Collective

I've long admired the great work of Yvette Adams and her team at The Creative Collective.  Based on the beautiful Sunshine Coast, Australia (my own home "town"), they provide some fabulous digital marketing & social media services. Last year, I took part as both a participant and mentor for the Get Up To Speed Program, … Continue reading Silicon Valley Snapshots by Yvette Adams of The Creative Collective

Injecting Address Validation Into Your CRM Veins

If you're already settled in with your customer relationship management software, you may not want to think about incorporating address validation software—after all, it takes time to train your employees on new software and money to purchase it. However, Experian address validation and similar solutions integrate with existing CRM software, such as SalesForce and SugarCMS, … Continue reading Injecting Address Validation Into Your CRM Veins

4 Benefits of Postcard Marketing

Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with the marketing material. Compared with lengthy advertising in the forms of letters or catalogs, postcards work in today's … Continue reading 4 Benefits of Postcard Marketing

Accepting a guest post for your website – why would you and how to choose?

Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy.  Why?  Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?

Gaining the Upper Brand Online

Nearly all consumers use Internet resources to make purchasing decisions, even when shopping locally, according to a 2010 research by BIA/Kelsey. The study found that 97 percent of consumers used some kind of Internet resource, with 90 percent using search engines, 24 percent using Internet Yellow Pages and 48 percent using comparison shopping sites. With … Continue reading Gaining the Upper Brand Online