In my entire marketing degree, one of the most useful things I learned is one of the most simple. When creating a marketing strategy, base it around the fact that (potential) customers will go through these four steps: Attention Interest Desire Action More information: https://blog.hubspot.com/marketing/aida-model
Social Media Marketing Tips to Give Your Company An Edge In 2013
Self-proclaimed social media gurus are a dime a dozen. They’ll give you x number of steps to engage visitors, but they fail to take into account that each organization’s social media strategy is different. No two organizations are the same, and no two social media users are the same. What you need is a way … Continue reading Social Media Marketing Tips to Give Your Company An Edge In 2013
The Adventures of Super Lorelei
I met Barbara Rogoski several years ago when I previously lived in The Netherlands and right from the beginning found her inspiring and energetic. I also had the pleasure of doing some brief work with her on The Adventures of Super Lorelei project recently and wanted to share this as both a book review and marketing/social … Continue reading The Adventures of Super Lorelei
Social Media Strategies All Small Businesses Should Incorporate
Telstra, an Australian telecommunications company, found that 62 percent of adults in the world utilize at least one social-media platform regularly. More than 75 percent of small businesses in its own country fail to utilize social media as a tool for marketing. Subsequently, it should surprise no one that Australian businesses generated only 5 percent … Continue reading Social Media Strategies All Small Businesses Should Incorporate
A selection of social media tools ebook
This post is under construction, check back soon or contact us for your copy.
Like This Article and Win! Build a Marketing Strategy With Contests & Giveaways
Starting a blog or building a website for your small business requires more than a unique idea, entrepreneurial ambition and quality products. From reliable Web hosting and content management systems to a superior-quality and optimized content, a website's composition for success is extensive. If you want to attract visitors to your blog and grow your business … Continue reading Like This Article and Win! Build a Marketing Strategy With Contests & Giveaways
2013 Zestee Social Media School
Are you overwhelmed by social media? Would you like to learn how to use Facebook, Twitter, LinkedIn, Google plus and other online tools more effectively and efficiently in your business or professional environment? Which tools are even right for you? Who is it for? Total beginners to intermediate users of social media will find this … Continue reading 2013 Zestee Social Media School
Ondernemen iets voor u? Starting a business in The Netherlands
3 October 2012.
Transcultural Communication
Olga Mecking from European Mama gave a thought-provoking workshop through Delft INA on November 26th 2012. She took us through the following topics: What is culture? What is communication? What is intercultural communication? Tips for successful communication The role of the media in culture How does globalization affect cultures? As someone who has travelled widely, with a … Continue reading Transcultural Communication
How to build your own WordPress website
Several years ago, I wanted to update my business website and move it from a Google Sites over to WordPress. I'd first set up with site with WordPress.com (the blogging platform) but wanted to take it one step further and move to WordPress.org (the open source software) which would give me more options and flexibility … Continue reading How to build your own WordPress website
Sunshine Coast Business Expo
Today I enjoyed a visit to the 2012 Sunshine Coast Business Expo at the Mooloolaba TAFE. I was there to meet up with my new Professional Parents Sunshine Coast team...as I'm moving overseas soon, I'm not able to run events personally anymore but excited that Bec from Tumbling Tigers and Marina from Kidz Bizz Development … Continue reading Sunshine Coast Business Expo
2012 Zestee Social Media School
From February - April 2012 I offered a free 12 week social media course online. Below are the relevant posts for each of the lessons. You can follow the course in your own time at any date. Free for a limited time only! Free 12 week social media course online Introduction Week 01: Social Media … Continue reading 2012 Zestee Social Media School
Shop Your Wardrobe
Thanks to Red Hot Events I had the chance to meet and listen to Jill Chivers, the creator the the Shop Your Wardrobe Online Program and My Year Without Clothes Shopping. One of my favourite parts about the Red Hot Events are the wonderful networking opportunities with really talented people. Today I had the pleasure … Continue reading Shop Your Wardrobe
How to get a .com.au domain
If you're an Australian business, it's good to have a .com.au domain name to demonstrate this and appeal to an Australian market. To buy a .com.au name you need an ABN (Australian Business Number). The umbrella authority overseeing the .com.au domain names is called auDA - http://www.auda.org.au They authorise a number of different organisations (called … Continue reading How to get a .com.au domain
2012 Social Media Training
Our 2012 Social Media Training schedule is currently being finalised. Topics are below, please register your interest by emailing renee@zestee.com.au Consulting & Corporate Training also available.
October Social Media Training
Join us for these information-packed, hands on social media training sessions at North Lakes Library (North Brisbane). Email for further information and a pdf copy of this flyer. Pre-booking is essential and places are limited, so email renee@zestee.com.au.
How to add an event tab to your Facebook Page
One of the most useful features of having a page on Facebook for your business or organisation is to be able to promote any upcoming events. The first step is to add an event tab to your Facebook page and this post will take you through the process.
Abbey Medieval Festival 2011
The annual Abbey Medieval Festival is composed of a Banquet, Kids Festival and Tournament, it is an amazing week for the whole family, from 02-10 July 2011.
How to find out who owns an Australian Registered Domain Name
There is a neat online tool offered by AusRegistry, where you can find out who owns an Australian Registered Domain Name. It's called "Who is Lookup" and you can access it by clicking the screenshot below: It can be handy if you would like to know a little more about a particular site and also … Continue reading How to find out who owns an Australian Registered Domain Name
Social Media Training 03 and 05 May 2011
A big thanks to all the participants in last week's Zestee Concepts Marketing Social Media beginners and intermediate classes at North Lakes Library. Such a variety of great businesses and organisations who were all keen to learn more about how to use social media to connect with clients and the community.
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