With technology increasing from desktops and laptops to smartphones and tablets, we’re seeing a sharp shift in how content is presented on screen. Because of deeper and sharper resolutions, text-based content is being replaced with more attractive and more engaging imagery by way of photos. Using an image to promote your business may pay off … Continue reading 5 Tips to Sell on Facebook Using Photos
Social Media Dashboards, also called Social Media Management Tools, are a way to manage a number of social networks all in one place. Which you use, and whether you use one at all will depend on factors such as the size of your business, budget and social media strategy. The concept is great - instead … Continue reading Five Social Media Dashboards To Try
Lisa from Lemonberry and I gave our second workshop together on Thursday 28th November 2013 at the beautiful Spaces Den Haag building. The first hour focussed on the Top 10 Social Media Tools for Business, presented by myself (Renee) and covered some basics on Facebook, Twitter, LinkedIn, ... Participants were: Ceci & Thomas from … Continue reading Social Media and WordPress Workshop 28 November
How much do you know about your website? After trying to explain the structure of a website to clients recently, I created the Zestee Social Media School Website Pyramid. I've found that visualising and creating models to explain concepts makes it easier to understand. For those who built their own website, all of the 10 … Continue reading Zestee Social Media School Website Pyramid: How to build a solid website and how it's like a house
Last week, I wrote about the International City Podium over on my Dutch Australian website. Here's my wrap-up of my highlights of this event which was held on the 5th November 2013 in The Hague. Organised by the International Community Platform, in partnership with the Gemeente Den Haag, Ministrie van Buitenlandse Zaken and the West … Continue reading 2013 The Hague International City Podium Highlights
On Tuesday 12th November 2013, the Zestee Social Media School offered our first evening class from 6.30pm-8pm, covering the Top 10 Social Media Tools for Business. This mini workshop was essentially a crash course of all of the major social media tools and how they can be utilised for business, covering Facebook, Twitter, LinkedIn, … Continue reading Live class wrap-up: Top 10 Social Media Tools for Business 12 November 2013
Frenzy "How do you do it all?" is something I've heard lots of times in my life. In fact, I wrote a blog post answering this in 2011. I've always loved meeting new people, networking, taking on new projects, going new places, trying new things. With the rise of social media in recent years, and … Continue reading Frenzy Fatigue Focus: a theory on social media and life
Thanks to Mashable for drawing my attention to this new campaign for the launch of the new sassy Virgin America safety video. Here's 5 reasons why I like the video from a marketing perspective and why I think it "works" - not only for the purpose for which it was designed, but the clever leverage … Continue reading Social Media Case Study: Virgin America
On October 5th & 6th 2013, I attend the 2013 WordPress WordCamp Europe event - also affectionately known at #wceu! Held in beautiful Leiden, The Netherlands, it was conveniently close to where I live (Den Haag). There were around 700 attendees from all around Europe. I was one of a small percentage of female … Continue reading 2013 WordPress WordCamp Europe #wceu
I received this image in my iTunes e-newsletter recently. It got my attention. Why? It made me think. What were those crazy symbols, what did they mean? Of course I'd heard of Paul McCartney (Sir!) so I took the time to click through to the iTunes store to figure out what it was all about. Do … Continue reading Quick Marketing Tips – Make people think
Some 52 percent of consumers get at least some of their news from either Facebook or Twitter, according to the Pew Research Center's Project for Excellence in Journalism. Although some Luddites might lament this fact, many news organizations find the platform useful for reporting breaking news on the minute-to-minute schedule that most consumers live by. … Continue reading Will Twitter Become a Dominant News Platform?
For those who are new to my blog, you might not know that I'm a Dutch Australian - originally born in Australia and spent most of my life there, but married a Dutch man and now live in The Hague, The Netherlands. I've been learning Dutch (Nederlands) for some time, and can understand it fairly … Continue reading Business Book Review: Ik.nl
Social media is much more useful - and fun - with friends. Twitter has a section where you can find friends using your email address book. However this is one of the biggest mistakes I've made in social media and here's how you can avoid or correct it. In theory - a good idea. You … Continue reading How to stop Twitter invites to your friends
The use of Social Media in schools is on the rise. Here's an interesting infographic from Best Masters in Education. Personally, I completely agree with the quote "social media in school can't be left to chance, it needs to be mediated". Though this may not be the best comparison considering this is relating to … Continue reading The Use of Social Media in School
In the past two years, Twitter has firmly established itself as a powerful social media marketing tool. Countless companies, from major corporations to small business owners, routinely take advantage of all of the free and paid marketing opportunities that Twitter has to offer. Various large corporations – everyone from McDonalds to Samsung to Lexus – … Continue reading Marketing on Twitter Continues to Grow with Social Television
After two successful terms in 2012 and earlier in 2013, the brand new-look Zestee Social Media School is available and accepting new enrolments. With a services menu offering something for every business,budget, learning style and location, course facilitator Renee Veldman-Tentori shares her extensive knowledge and enthusiasm for social media, backed up by broader marketing and business experience. Currently based … Continue reading Launch of the new Zestee Social Media School
Zestee provides a variety of information to a growing community of those interested in social media, marketing and photography. Guest posts and articles relevant to these topics and offering value to our community are most welcome. You may wish to read more about the benefits of guest posts. Please follow these submission guidelines to ensure an … Continue reading Zestee guest post/article submission guidelines
It seems there are so many social media channels to keep up with - Facebook, Twitter, LinkedIn, Pinterest, Google+....the list goes on! One way you can tackle this and manage several channels all in one place is to use a social media dashboard such as http://www.nimble.com I came across Nimble some time ago. Just … Continue reading Social Media Tool review: Nimble
The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis
Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy. Why? Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?
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