Marketing

You may have read about Zestee’s top five unwanted marketing intrusions, so here are five marketing methods I enjoy encountering in my daily life and think are clever ways of using marketing.

You may have read about Zestee’s top five unwanted marketing intrusions, so here are five marketing methods I enjoy encountering in my daily life and think are clever ways of using marketing.

I'm already juggling Facebook, Linked In, You Tube, Twitter and more, so should I bother joining Google Plus? If it was any other social media tool, I'd most likely ignore it for now. However as we all know, Google is a giant in the online world, so any new product they bring out has my attention so I've spent some time this week checking it out.

In today’s world, we are surrounded by marketing messages. In a cluttered marketplace, marketing professionals need to be innovative to ensure their message is heard. This has come to mean that we are often inundated with unexpected and unwanted marketing intrusions. Here are the top five that drive me crazy.

This morning Facebook just announced an upgrade for pages, amongst other changes. As a marketing professional who specialises in social media training and consulting, Facebook both drives me crazy and delights me with their constant changes.

If you don't already have a page for your business on Facebook, what are you waiting for? Here is a step by step basic guide to setting one up.

Last week I was going through the checkout in Coles and started putting the bags in the trolley...and there they were...EASTER EGGS! In January! I guess Cadbury Creme Eggs have become so popular over the years they could well be considered a regular chocolate item, or is it really a case of Easter (and Christmas) arriving very (commercially) early each year?

WELL DONE HARVEST RAIN! An excellent example of how something beautiful can come from tragedy, and also a great example of using internet marketing "for the powers of good"! Taking a song - Love You Queensland - which I've always known but has never meant that much to me (apart from knowing it was in an ad) they have made it into something which makes me proud to be a Queenslander...and raised much needed funds at the same time.

Zestee Marketing Tip: if you have a limited budget for advertising, have you thought about teaming up with compatible businesses to share the cost? I'd like to challenge you to keep an eye out in the next week for examples. This can benefit not only the businesses but consumers too.

Just wondering how many people click on the compulsory "I agree" for many programmes such as iTunes... without reading them in great depth? I admit that though I usually at least open and scan these, I barely understand the majority of many. Instead I trust that I'm not signing away my house and children and … Continue reading Terms of use-who reads them?

When I sat to eat my lunch today at Westfield Strathpine, I noticed (how could I not) that the usually ad-free tabletops were now transformed into a mini billboard! What do you think? Clever? Or intrusive?

I am now a student affiliate member of the Australian Marketing Institute from 2008-2012.   More information on the organisation can be found here: http://www.ami.org.au