2016 IBMS IMC (International Marketing Communication)

From 2016-2017, I was one of the lecturers in the IMC - International Marketing Communication or Integrated Marketing Communication. Description from the study guide: This course presents the techniques, supporting theories and the strategic and tactical decision making processes involved in integrated marketing communications. Integrated marketing communications means integrating all promotional tools along with other … Continue reading 2016 IBMS IMC (International Marketing Communication)

2016 COIL Conference

On 1 & 2 December 2016, I attended the European Conference on Collaborative Online International Learning (COIL) for Higher Education at The Hague University of Applied Sciences in the Netherlands. Keynote Address: Robert O'Dowd Robert O'Dowd from the University of Leon spoke about COIL initiatives across university education: Learning to learn from each other. You … Continue reading 2016 COIL Conference