According to a Pew Internet and American Life Project survey, 73 percent of adults are on a social network and about half of them are on more than one. We use it to maintain old friendships and to make new ones, to find jobs, and to brand ourselves and our companies. 2014 will bring new … Continue reading Upcoming Social Media Tools And Strategies Circa 2014
A previous blogpost on the Zestee Social Media School Website Pyramid looked at how building a solid website is like a house. Once you've built your website, it requires regular maintenance to keep it running well. Depending on the size of your site, the time this takes varies, but for a small site, this should … Continue reading Five Tips for Weekly WordPress Website Maintenance
The concept of "paying it forward," or helping those who just starting to move up the rungs, is very much a woman's concept in business. The helping hand approach has now been formalized by Dell, in a program which assists female executives and entrepreneurs to aid and encourage, monitor and teach their emerging "sisters" in … Continue reading Franchise Ownership Can Speed Up Business Success for Women
With technology increasing from desktops and laptops to smartphones and tablets, we’re seeing a sharp shift in how content is presented on screen. Because of deeper and sharper resolutions, text-based content is being replaced with more attractive and more engaging imagery by way of photos. Using an image to promote your business may pay off … Continue reading 5 Tips to Sell on Facebook Using Photos
I've long been a TEDx fan and was absolutely over the moon when Barbara Rogoski called to offer me the opportunity to attend the 2013 Tedx Amsterdam Women event. Luckily the timing was just right - it was held on December 6th, 2013 - the day before I flew to Australia to visit my family … Continue reading 2013 TEDx Amsterdam Women
Social Media Dashboards, also called Social Media Management Tools, are a way to manage a number of social networks all in one place. Which you use, and whether you use one at all will depend on factors such as the size of your business, budget and social media strategy. The concept is great - instead … Continue reading Five Social Media Dashboards To Try
Marketing is getting personal these days - very personal. Nutella is currently running a Facebook campaign here in The Netherlands where you can request a personalised label for a Nutella jar with your own name. After you order via an embedded app on the Nutella Nederland Facebook Page you receive a letter and your label(s) … Continue reading Nutella social media and marketing case study
The theme for the 2013 TEDxDelft was "Do try this at home". A full day of inspirational speakers shared their ideas with us on 4 October 2013 at the TU Delft AULA. My own 2013 TEDxDelft photo album is here along with photos of the outdoor side event. You can find a full list of the … Continue reading 2013 TEDx Delft
One of my all-time favourite resources to use for my social media classes is this video by Erik Qualman, author of Socialnomics, a book first published in 2009 which examined the way that social media transforms the way we live and do business. There are several versions of the video, but I usually use the … Continue reading Social Media Revolution
Lisa from Lemonberry and I gave our second workshop together on Thursday 28th November 2013 at the beautiful Spaces Den Haag building. The first hour focussed on the Top 10 Social Media Tools for Business, presented by myself (Renee) and covered some basics on Facebook, Twitter, LinkedIn, ... Participants were: Ceci & Thomas from … Continue reading Social Media and WordPress Workshop 28 November
Brands, and especially those huge ones, keep trying to get our attention by creating massive scale marketing campaigns that involve participation from the fans of the brand or the product. Some of these campaigns are more successful than others, for different reasons. We will cover some of the most remarkable marketing campaigns here and examine … Continue reading Most Remarkable Marketing Campaigns Ever
Take a moment and think about your favorite television shows. Did you rush home from work to catch them at their airtime, or did you shrug it off, stop for a nice dinner, and then come home and watch them online? I'd wager that a majority took the latter option. Here's why. Internet is taking … Continue reading Internet is the new first screen
How much do you know about your website? After trying to explain the structure of a website to clients recently, I created the Zestee Social Media School Website Pyramid. I've found that visualising and creating models to explain concepts makes it easier to understand. For those who built their own website, all of the 10 … Continue reading Zestee Social Media School Website Pyramid: How to build a solid website and how it's like a house
Last week, I wrote about the International City Podium over on my Dutch Australian website. Here's my wrap-up of my highlights of this event which was held on the 5th November 2013 in The Hague. Organised by the International Community Platform, in partnership with the Gemeente Den Haag, Ministrie van Buitenlandse Zaken and the West … Continue reading 2013 The Hague International City Podium Highlights
On Tuesday 12th November 2013, the Zestee Social Media School offered our first evening class from 6.30pm-8pm, covering the Top 10 Social Media Tools for Business. This mini workshop was essentially a crash course of all of the major social media tools and how they can be utilised for business, covering Facebook, Twitter, LinkedIn, … Continue reading Live class wrap-up: Top 10 Social Media Tools for Business 12 November 2013
Thanks to Best Computer Science Schools for this Infographic. I wouldn't take all the information as absolute, but it offers some interesting perspectives to consider. Your thoughts are most welcome in a comment below. Would you like to learn how to better master Facebook and other Social Media tools? Visit the Zestee Social Media School … Continue reading Privacy and Security on Facebook Infographic
I don't often read novels. Mostly on this website, you'll read business book reviews . However when Kristin Anderson first told me a little about her upcoming debut novel, Green, at Connecting Women (a networking group we both attend) in The Hague, The Netherlands, describing it as an "eco-romance", I knew I wanted to read it. After that … Continue reading Book Review: Green by Kristin Anderson
More than 27 million business cards are printed every day, according to The Design Inspiration. Even with new technology, business cards have yet to become extinct. But just because business cards are being made, doesn't mean they're also being kept. Make sure your cards make it into the right hands — and stay there — … Continue reading Boost Your Image with the Right Business Card
Frenzy "How do you do it all?" is something I've heard lots of times in my life. In fact, I wrote a blog post answering this in 2011. I've always loved meeting new people, networking, taking on new projects, going new places, trying new things. With the rise of social media in recent years, and … Continue reading Frenzy Fatigue Focus: a theory on social media and life
Thanks to Mashable for drawing my attention to this new campaign for the launch of the new sassy Virgin America safety video. Here's 5 reasons why I like the video from a marketing perspective and why I think it "works" - not only for the purpose for which it was designed, but the clever leverage … Continue reading Social Media Case Study: Virgin America
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