Launch of the new Zestee Social Media School

Posted on by Renee

After two successful terms in 2012 and earlier in 2013, the brand new-look Zestee Social Media School is available and accepting new enrolments. With a services menu offering something for every business,budget, learning style and location, course facilitator Renee Veldman-Tentori shares her extensive knowledge and enthusiasm for social media, backed up by broader marketing and business experience. Currently based … Continue reading Launch of the new Zestee Social Media School

Zestee guest post/article submission guidelines

Posted on by Renee

Zestee provides a variety of information to a growing community of those interested in social media, marketing and photography. Guest posts and articles relevant to these topics and offering value to our community are most welcome. You may wish to read more about the benefits of guest posts.  Please follow these submission guidelines to ensure an … Continue reading Zestee guest post/article submission guidelines

Using Social Media for Damage Control: Tips From Toyota's Crisis

Posted on by Renee

The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis

Silicon Valley Snapshots by Yvette Adams of The Creative Collective

Posted on by Renee

I've long admired the great work of Yvette Adams and her team at The Creative Collective.  Based on the beautiful Sunshine Coast, Australia (my own home "town"), they provide some fabulous digital marketing & social media services. Last year, I took part as both a participant and mentor for the Get Up To Speed Program, … Continue reading Silicon Valley Snapshots by Yvette Adams of The Creative Collective

Injecting Address Validation Into Your CRM Veins

Posted on by Renee

If you're already settled in with your customer relationship management software, you may not want to think about incorporating address validation software—after all, it takes time to train your employees on new software and money to purchase it. However, Experian address validation and similar solutions integrate with existing CRM software, such as SalesForce and SugarCMS, … Continue reading Injecting Address Validation Into Your CRM Veins

4 Benefits of Postcard Marketing

Posted on by Renee

Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with the marketing material. Compared with lengthy advertising in the forms of letters or catalogs, postcards work in today's … Continue reading 4 Benefits of Postcard Marketing

Accepting a guest post for your website – why would you and how to choose?

Posted on by Renee

Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy.  Why?  Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?

Gaining the Upper Brand Online

Posted on by Renee

Nearly all consumers use Internet resources to make purchasing decisions, even when shopping locally, according to a 2010 research by BIA/Kelsey. The study found that 97 percent of consumers used some kind of Internet resource, with 90 percent using search engines, 24 percent using Internet Yellow Pages and 48 percent using comparison shopping sites. With … Continue reading Gaining the Upper Brand Online

Social Media School Module 11 – Pinterest, Instagram and other Social Media Tools

Posted on by Renee

  You can download your lesson plan for this week here: ZSMS Module 11 Pinterest, Instagram and other tools In this module, we are looking at other social media tools (or platforms) which we have not yet covered.  The beauty of many of these tools - and I think the ones most likely to succeed … Continue reading Social Media School Module 11 – Pinterest, Instagram and other Social Media Tools

Businessclub Escamp Ondernemers Beurs 11 June 2013

Posted on by Renee

Yesterday I attended an "ondernemers beurs"  in Escamp, an area within the Den Haag city council limits (in The Netherlands).  Supported by the government (Gemeente Den Haag) and local businesses who form the Businessclub Escamp, this was an evening event with a small beurs (expo) for ondernemers (business owners) and some presentations and workshops. If … Continue reading Businessclub Escamp Ondernemers Beurs 11 June 2013

Social Media Marketing Tips to Give Your Company An Edge In 2013

Posted on by Renee

Self-proclaimed social media gurus are a dime a dozen. They’ll give you x number of steps to engage visitors, but they fail to take into account that each organization’s social media strategy is different. No two organizations are the same, and no two social media users are the same. What you need is a way … Continue reading Social Media Marketing Tips to Give Your Company An Edge In 2013

Social Media School Module 09: Surveys and Statistics

Posted on by Renee

This week we are looking at Surveys and Statistics.  We have looked at a large number of social media tools during this course, but regardless of which you use, it's crucial to understand the effectiveness of your efforts. Anyone who works in marketing will also tell you the importance of understanding your current and potential … Continue reading Social Media School Module 09: Surveys and Statistics

Social Media School Module 08: Databases and Enewsletters

Posted on by Renee

Welcome to module 08, you can download your lesson here: ZSMS Module 08 Database and Enewsletters Databases Do you have a database?  Does it work effectively for you?  This is a really crucial part of any business.  I've actually been on a database search for a long time now.  I started with - and for … Continue reading Social Media School Module 08: Databases and Enewsletters

Social Media School Module 07: Blogs and websites

Posted on by Renee

I love blogging.  Ever since I first discovered the concept, I have thrown myself into blogging both personally and professionally.  Admittedly rather sporadically, but blogging fulfils my desire to write and also gives the opportunity to share this with the world - or just those who I select. My very first blog, I began in 2005 … Continue reading Social Media School Module 07: Blogs and websites