Social Media School Module 06 – LinkedIn

Welcome to Module 06, when you complete this lesson you're halfway through the course already!  As I've mentioned before, this course is designed to work through at your own pace, and  you can take each module as a stand alone lesson. This week I'll get straight into it, we're talking about LinkedIn and here is this week's … Continue reading Social Media School Module 06 – LinkedIn

Social Media School Module 05: YouTube

Welcome to Module 05 - http://www.youtube.com You can download your lesson plan for the week here: ZSMS Module 05 YouTube Here are a few example YouTube videos to take a look at. Firstly, this is a relatively new YouTube channel "Behind Dutch Headlines".  This is produced weekly and is shared via their own Facebook and … Continue reading Social Media School Module 05: YouTube

Social Media Strategies All Small Businesses Should Incorporate

Telstra, an Australian telecommunications company, found that 62 percent of adults in the world utilize at least one social-media platform regularly. More than 75 percent of small businesses in its own country fail to utilize social media as a tool for marketing. Subsequently, it should surprise no one that Australian businesses generated only 5 percent … Continue reading Social Media Strategies All Small Businesses Should Incorporate

Social Media School Module 03: Twitter

"Welcome to Twitter.  Find out what's happening, right now, with the people and organisations you care about".   This is the simple summary on the main page of http://www.twitter.com and that's one of the things I love about Twitter - it's (relative) simplicity.  You may not agree if you're a new user - all those … Continue reading Social Media School Module 03: Twitter

2013 Ondernemersontbijt Den Haag (Entrepreneurs Breakfast)

The city council holds an Ondernemersontbijt Den Haag (Entrepreneurs Breakfast) four times a year. I attended for the first time this week, and it was held at Blu Events, Scheveningen.  There was a lovely view over the harbour and it was a nice sunny day - but also happened to be the windiest day so far … Continue reading 2013 Ondernemersontbijt Den Haag (Entrepreneurs Breakfast)

Social Media School Module 02: Facebook

Week 02: Facebook Love it or hate it, you can't avoid it anymore.  Even my young children use "Facebook" as part of their regular vocabulary!  Keep your eye out this week and share some of the places you spot the Facebook logo.   You can watch this week's video here: http://www.youtube.com/watch?v=ODERPphombA Download your lesson plan … Continue reading Social Media School Module 02: Facebook

What would you most like to learn in social media school?

An understanding of and effective and efficient use of social media are skills which are being requested more and more of business owners and employees alike.    Even those of us who work with social media on a daily basis and specialise in this field can find it hard to keep up with all the … Continue reading What would you most like to learn in social media school?

Social Media School Module 01

A VERY warm welcome to Module 01 of the Zestee Social Media School!  I'm very excited to have you (and around 29 other students) taking part, from The Netherlands, UK, Philippines and Australia. Here is the welcome video to watch for this week: http://www.youtube.com/watch?v=QXbekUmnXIE (don't you love the screenshots YouTube chooses?!) Click on the link … Continue reading Social Media School Module 01

Like This Article and Win! Build a Marketing Strategy With Contests & Giveaways

Starting a blog or building a website for your small business requires more than a unique idea, entrepreneurial ambition and quality products. From reliable Web hosting and content management systems to a superior-quality and optimized content, a website's composition for success is extensive. If you want to attract visitors to your blog and grow your business … Continue reading Like This Article and Win! Build a Marketing Strategy With Contests & Giveaways

2013 Zestee Social Media School

Are you overwhelmed by social media?  Would you like to learn how to use Facebook, Twitter, LinkedIn, Google plus and other online tools more effectively and efficiently in your business or professional environment?  Which tools are even right for you? Who is it for? Total beginners to intermediate users of social media will find this … Continue reading 2013 Zestee Social Media School

2013 Online Social Media School – Term 1

The first Zestee online Social Media School ran in 2012 and we're pleased to announce that this year, this programme will be offered again, starting in early April. You can read more about the 2013 Social Media School, and you can reserve your spot now. Taking the whole 12 week course will offer the most benefits, … Continue reading 2013 Online Social Media School – Term 1

7 tips for moving your small business overseas with you

In July 2012, my family and I relocated to The Netherlands from Australia.  If you're interested, you can read about our adventures over on Dutch Australian. After starting a small business as a sole trader in Australia (in 2008), I then needed to finalise my business in Australia and consider starting one here in The … Continue reading 7 tips for moving your small business overseas with you

2013 Boerenkool met Bubbels Delft

Since arriving back in The Netherlands about 6 months ago, I've mostly attended english-speaking networking groups and events, such as Delft INA and Connecting Women.  Last night though, I attended a Dutch networking event and it was fantastic!  Organised by Ondernemend Delft it was held at the Theater De Veste, it was a really impressive event.  Borenkool … Continue reading 2013 Boerenkool met Bubbels Delft

2012 Connecting Women Annual Festive Bazaar

I've attended the Connecting Women events a couple of times since I arrived in The Netherlands early this year and it's a wonderful group  of inspiring, talented businesswomen.  I love that it's such a dynamic mix of different nationalities and a broad range of businesses.  You can also read an earlier blog post I wrote about this … Continue reading 2012 Connecting Women Annual Festive Bazaar