Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with the marketing material. Compared with lengthy advertising in the forms of letters or catalogs, postcards work in today's … Continue reading 4 Benefits of Postcard Marketing
Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy. Why? Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?
In my entire marketing degree, one of the most useful things I learned is one of the most simple. When creating a marketing strategy, base it around the fact that (potential) customers will go through these four steps: Attention Interest Desire Action More information: https://blog.hubspot.com/marketing/aida-model
Nearly all consumers use Internet resources to make purchasing decisions, even when shopping locally, according to a 2010 research by BIA/Kelsey. The study found that 97 percent of consumers used some kind of Internet resource, with 90 percent using search engines, 24 percent using Internet Yellow Pages and 48 percent using comparison shopping sites. With … Continue reading Gaining the Upper Brand Online
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You can download your lesson plan for this week here: ZSMS Module 11 Pinterest, Instagram and other tools In this module, we are looking at other social media tools (or platforms) which we have not yet covered. The beauty of many of these tools - and I think the ones most likely to succeed … Continue reading Social Media School Module 11 – Pinterest, Instagram and other Social Media Tools
Yesterday I attended an "ondernemers beurs" in Escamp, an area within the Den Haag city council limits (in The Netherlands). Supported by the government (Gemeente Den Haag) and local businesses who form the Businessclub Escamp, this was an evening event with a small beurs (expo) for ondernemers (business owners) and some presentations and workshops. If … Continue reading Businessclub Escamp Ondernemers Beurs 11 June 2013
Self-proclaimed social media gurus are a dime a dozen. They’ll give you x number of steps to engage visitors, but they fail to take into account that each organization’s social media strategy is different. No two organizations are the same, and no two social media users are the same. What you need is a way … Continue reading Social Media Marketing Tips to Give Your Company An Edge In 2013
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This week we are looking at Surveys and Statistics. We have looked at a large number of social media tools during this course, but regardless of which you use, it's crucial to understand the effectiveness of your efforts. Anyone who works in marketing will also tell you the importance of understanding your current and potential … Continue reading Social Media School Module 09: Surveys and Statistics
Welcome to module 08, you can download your lesson here: ZSMS Module 08 Database and Enewsletters Databases Do you have a database? Does it work effectively for you? This is a really crucial part of any business. I've actually been on a database search for a long time now. I started with - and for … Continue reading Social Media School Module 08: Databases and Enewsletters
I love blogging. Ever since I first discovered the concept, I have thrown myself into blogging both personally and professionally. Admittedly rather sporadically, but blogging fulfils my desire to write and also gives the opportunity to share this with the world - or just those who I select. My very first blog, I began in 2005 … Continue reading Social Media School Module 07: Blogs and websites
Welcome to Module 06, when you complete this lesson you're halfway through the course already! As I've mentioned before, this course is designed to work through at your own pace, and you can take each module as a stand alone lesson. This week I'll get straight into it, we're talking about LinkedIn and here is this week's … Continue reading Social Media School Module 06 – LinkedIn
Welcome to Module 05 - http://www.youtube.com You can download your lesson plan for the week here: ZSMS Module 05 YouTube Here are a few example YouTube videos to take a look at. Firstly, this is a relatively new YouTube channel "Behind Dutch Headlines". This is produced weekly and is shared via their own Facebook and … Continue reading Social Media School Module 05: YouTube
I met Barbara Rogoski several years ago when I previously lived in The Netherlands and right from the beginning found her inspiring and energetic. I also had the pleasure of doing some brief work with her on The Adventures of Super Lorelei project recently and wanted to share this as both a book review and marketing/social … Continue reading The Adventures of Super Lorelei
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Telstra, an Australian telecommunications company, found that 62 percent of adults in the world utilize at least one social-media platform regularly. More than 75 percent of small businesses in its own country fail to utilize social media as a tool for marketing. Subsequently, it should surprise no one that Australian businesses generated only 5 percent … Continue reading Social Media Strategies All Small Businesses Should Incorporate
"Welcome to Twitter. Find out what's happening, right now, with the people and organisations you care about". This is the simple summary on the main page of http://www.twitter.com and that's one of the things I love about Twitter - it's (relative) simplicity. You may not agree if you're a new user - all those … Continue reading Social Media School Module 03: Twitter
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The city council holds an Ondernemersontbijt Den Haag (Entrepreneurs Breakfast) four times a year. I attended for the first time this week, and it was held at Blu Events, Scheveningen. There was a lovely view over the harbour and it was a nice sunny day - but also happened to be the windiest day so far … Continue reading 2013 Ondernemersontbijt Den Haag (Entrepreneurs Breakfast)
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