Social Media Dashboards, also called Social Media Management Tools, are a way to manage a number of social networks all in one place. Which you use, and whether you use one at all will depend on factors such as the size of your business, budget and social media strategy. The concept is great - instead … Continue reading Five Social Media Dashboards To Try
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Nutella social media and marketing case study
Marketing is getting personal these days - very personal. Nutella is currently running a Facebook campaign here in The Netherlands where you can request a personalised label for a Nutella jar with your own name. After you order via an embedded app on the Nutella Nederland Facebook Page you receive a letter and your label(s) … Continue reading Nutella social media and marketing case study
2013 TEDx Delft
The theme for the 2013 TEDxDelft was "Do try this at home". A full day of inspirational speakers shared their ideas with us on 4 October 2013 at the TU Delft AULA. My own 2013 TEDxDelft photo album is here along with photos of the outdoor side event. You can find a full list of the … Continue reading 2013 TEDx Delft
Social Media Revolution
One of my all-time favourite resources to use for my social media classes is this video by Erik Qualman, author of Socialnomics, a book first published in 2009 which examined the way that social media transforms the way we live and do business. There are several versions of the video, but I usually use the … Continue reading Social Media Revolution
Social Media and WordPress Workshop 28 November
Lisa from Lemonberry and I gave our second workshop together on Thursday 28th November 2013 at the beautiful Spaces Den Haag building. The first hour focussed on the Top 10 Social Media Tools for Business, presented by myself (Renee) and covered some basics on Facebook, Twitter, LinkedIn, ... Participants were: Ceci & Thomas from … Continue reading Social Media and WordPress Workshop 28 November
Most Remarkable Marketing Campaigns Ever
Brands, and especially those huge ones, keep trying to get our attention by creating massive scale marketing campaigns that involve participation from the fans of the brand or the product. Some of these campaigns are more successful than others, for different reasons. We will cover some of the most remarkable marketing campaigns here and examine … Continue reading Most Remarkable Marketing Campaigns Ever
Internet is the new first screen
Take a moment and think about your favorite television shows. Did you rush home from work to catch them at their airtime, or did you shrug it off, stop for a nice dinner, and then come home and watch them online? I'd wager that a majority took the latter option. Here's why. Internet is taking … Continue reading Internet is the new first screen
Zestee Social Media School Website Pyramid: How to build a solid website and how it's like a house
How much do you know about your website? After trying to explain the structure of a website to clients recently, I created the Zestee Social Media School Website Pyramid. I've found that visualising and creating models to explain concepts makes it easier to understand. For those who built their own website, all of the 10 … Continue reading Zestee Social Media School Website Pyramid: How to build a solid website and how it's like a house
2013 The Hague International City Podium Highlights
Last week, I wrote about the International City Podium over on my Dutch Australian website. Here's my wrap-up of my highlights of this event which was held on the 5th November 2013 in The Hague. Organised by the International Community Platform, in partnership with the Gemeente Den Haag, Ministrie van Buitenlandse Zaken and the West … Continue reading 2013 The Hague International City Podium Highlights
Live class wrap-up: Top 10 Social Media Tools for Business 12 November 2013
On Tuesday 12th November 2013, the Zestee Social Media School offered our first evening class from 6.30pm-8pm, covering the Top 10 Social Media Tools for Business. This mini workshop was essentially a crash course of all of the major social media tools and how they can be utilised for business, covering Facebook, Twitter, LinkedIn, … Continue reading Live class wrap-up: Top 10 Social Media Tools for Business 12 November 2013
Privacy and Security on Facebook Infographic
Thanks to Best Computer Science Schools for this Infographic. I wouldn't take all the information as absolute, but it offers some interesting perspectives to consider. Your thoughts are most welcome in a comment below. Would you like to learn how to better master Facebook and other Social Media tools? Visit the Zestee Social Media School … Continue reading Privacy and Security on Facebook Infographic
Book Review: Green by Kristin Anderson
I don't often read novels. Mostly on this website, you'll read business book reviews . However when Kristin Anderson first told me a little about her upcoming debut novel, Green, at Connecting Women (a networking group we both attend) in The Hague, The Netherlands, describing it as an "eco-romance", I knew I wanted to read it. After that … Continue reading Book Review: Green by Kristin Anderson
Boost Your Image with the Right Business Card
More than 27 million business cards are printed every day, according to The Design Inspiration. Even with new technology, business cards have yet to become extinct. But just because business cards are being made, doesn't mean they're also being kept. Make sure your cards make it into the right hands — and stay there — … Continue reading Boost Your Image with the Right Business Card
Frenzy Fatigue Focus: a theory on social media and life
Frenzy "How do you do it all?" is something I've heard lots of times in my life. In fact, I wrote a blog post answering this in 2011. I've always loved meeting new people, networking, taking on new projects, going new places, trying new things. With the rise of social media in recent years, and … Continue reading Frenzy Fatigue Focus: a theory on social media and life
Social Media Case Study: Virgin America
Thanks to Mashable for drawing my attention to this new campaign for the launch of the new sassy Virgin America safety video. Here's 5 reasons why I like the video from a marketing perspective and why I think it "works" - not only for the purpose for which it was designed, but the clever leverage … Continue reading Social Media Case Study: Virgin America
How to plan a Google Plus Hangout for a future date
Google Plus has a great hangout tool for video calling that rivals Skype. The quality is clear and there are several advantages to using hangouts that we'll go through in another post. This post will focus on a step by step guide to plan a Google Plus Hangout for a future date. Thanks to social … Continue reading How to plan a Google Plus Hangout for a future date
2013 WordPress WordCamp Europe #wceu
On October 5th & 6th 2013, I attend the 2013 WordPress WordCamp Europe event - also affectionately known at #wceu! Held in beautiful Leiden, The Netherlands, it was conveniently close to where I live (Den Haag). There were around 700 attendees from all around Europe. I was one of a small percentage of female … Continue reading 2013 WordPress WordCamp Europe #wceu
Quick Marketing Tips – Make people think
I received this image in my iTunes e-newsletter recently. It got my attention. Why? It made me think. What were those crazy symbols, what did they mean? Of course I'd heard of Paul McCartney (Sir!) so I took the time to click through to the iTunes store to figure out what it was all about. Do … Continue reading Quick Marketing Tips – Make people think
Will Twitter Become a Dominant News Platform?
Some 52 percent of consumers get at least some of their news from either Facebook or Twitter, according to the Pew Research Center's Project for Excellence in Journalism. Although some Luddites might lament this fact, many news organizations find the platform useful for reporting breaking news on the minute-to-minute schedule that most consumers live by. … Continue reading Will Twitter Become a Dominant News Platform?
The World's Best Economies and Why They're Thriving
It comes as no surprise that the United States has lost some of its economic prowess on the global field. But it's also not struggling as bad as some might imagine. Grant Thornton's 2013 Global Dynamism Index, which ranks the potential of worldwide economies for business growth, ranked the U.S. as number 11 in 2013, … Continue reading The World's Best Economies and Why They're Thriving
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