Words can be powerful to read, but the power of speech, emotions, body language, and movement can be especially persuasive and deeply moving. Online video provides that level of impact on consumers and proves to be a significant force in the future of content marketing. Video will make up 69 percent of all consumer Internet … Continue reading 3 Video Content Platforms for Maximizing Marketing Strategies
Social media is incredibly fast paced. To keep up, you need to keep your eye on some top social media resources and Social Media Examiner is one of the best. Founded in 2009 by Michael Stelzner, this US based business has grown to become one of the most well known in the social media world … Continue reading Social Media Resources: Social Media Examiner
Did you know you can be a member of a maximum of 50 LinkedIn Groups? I think these are a highly under-utilised social media resource, so if you have reached or close to your maximum, this video will show you a few tips for tidying up your LinkedIn Groups. My goal was to leave groups … Continue reading Social Media Tips: Tidying up your LinkedIn Groups
I'm about to move house and am taking some time to go through some old files and paperwork. Many things are going in the bin, but some I'm scanning and blogging about. It's interesting when you look back and remember the things that made an impact on your current views. In 2007, I'd been living … Continue reading 2007 Social Entrepreneurship Symposium Webster University
As a social media trainer, you would expect that I'm enthusiastic about technology and the various social media tools...and one of the things I get excited about is the totally unexpected and unique uses of social media. Here's one case study using Google Translate and YouTube. Google Translate is a very handy tool to translate words, … Continue reading Unique Uses of Social Media: Google Translate version of Let it Go from Frozen
One of the most popular posts I've written on this Zestee Social Media School blog is how to stop Twitter sending invites to your friends after I received complaints from several of my contacts about Twitter emailing them regularly on my behalf. I've had the same issue with LinkedIn and have spent quite some time … Continue reading How to delete imported contacts on LinkedIn
This post is part of a series of Zestee Social Media School resources. Have you heard of The Next Web? Take a look at http://www.thenextweb.com for a wide range of quality articles on international technology news, business & culture. No matter where you are in the world, it's likely there is a local edition … Continue reading Social Media Resources: The Next Web
Google offer an impressive suite of free online tools and to use these to their full potential, you will need an account. In recent years, you would require a number of different accounts for services such as Gmail, YouTube and GoogleMaps, but now there is "One Google Account for everything Google". This post will show … Continue reading How to create a Google Plus account
Have you been asked to take part in a Google+ Hangout, either as part of the Zestee Social Media School, for a meeting or perhaps by a friend? If you're not sure how, here's some help to get started. "Hangouts" are an app (feature) offered by Google. You can use this feature either on your … Continue reading How to take part in a Google+ Hangout
This is actually a post I wrote on an early version of the Zestee website. Marketing is a very broad term and covers a wide range of activities. Often people immediately think of advertising as marketing, but this is only a small part. Esentially marketing is all about building relationships, whether this is with customers, suppliers, staff, … Continue reading What is marketing and why is it relevant to me?
“A buzzword is a word or phrase used to impress, or one that is fashionable. Buzzwords often originate in jargon or are neologisms.” – Wikipedia Buzzwords – love them or hate them they’re here to stay! That, however, doesn’t mean you should collect a bunch of buzzwords to leverage in your next marketing campaign because … Continue reading Marketing Buzzwords You Should Leverage in Your Campaigns
Intersection Consulting via photopin cc When you start a business, there’s a hustle and bustle and a general sense of getting everything established, putting all your ducks in a row, and getting things off the ground. I think most of us have the expectation that after the initial chaos, things will settle down; we’ll figure … Continue reading Long Term Business Considerations
I'll get straight to the point...one of the biggest social media mistakes small business owners make is setting up a personal profile on Facebook or LinkedIn in a business name. This is against the terms and conditions of use, and you're likely to have your profile deleted. So don't waste your precious online time … Continue reading One of the biggest social media mistakes small business owners make
On Friday 7th March, I had the privilege of attending the 2014 International Women's Day Dinner, organised by the Soroptimistclub in Delft, The Netherlands. What an amazing evening! Held at a church function room in a suburb in Delft, the theme was "Gesprek aan Tafel" (Conversations at the Table), with the topic "Wat is je … Continue reading 2014 International Women's Day Dinner – Soroptimistclub Delft
The theme was "inspiring change" and was a great evening.
If you use Facebook, you have probably seen a post encouraging you to click to win. Or had someone ask you to vote for them at some stage. Though I love to win stuff and support my friends by voting for whatever it is they want to win, when they are asking me to … Continue reading Should I enter a competition on Facebook?
Most retail businesses have a multi-platform social media strategy, but one network stands out in terms of value and referral traffic: Facebook. Zuckerberg's popular social platform drives almost three times as much traffic as YouTube, the closest competitor, according to a report from social technology firm 8th Bridge. Facebook has caught on to the business … Continue reading Social Shopping: Tools for Facebook Commerce
If you would like to start a business in The Netherlands, there is plenty of information online in Dutch, but only limited support in English. Despite this, The Netherlands is a great place for startups. So here is a summary of some of my experiences and a few recommended resources to get you started. 1. … Continue reading Five tips for starting a business in The Netherlands
Have you had a business request to "be your friend" on Facebook? As a follow up to the last post: Did you set up a Facebook profile for your business instead of a page? and the difference between Facebook profiles, pages and groups, here is another post to go into more detail, as this is … Continue reading Have you had a business request to "be your friend" on Facebook?
It's a part of online life. Once, spam just referred to a tinned spiced ham, but now electronic spam, - the sending of bulk unsolicited electronic messages, as it's described by Wikipedia, has unfortunately became part of our everyday vocabulary. As the internet evolves, so does spam, and schemes are getting harder and harder to … Continue reading Email spam and scams
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