Month: January 2011

Last week I was going through the checkout in Coles and started putting the bags in the trolley...and there they were...EASTER EGGS! In January! I guess Cadbury Creme Eggs have become so popular over the years they could well be considered a regular chocolate item, or is it really a case of Easter (and Christmas) arriving very (commercially) early each year?

WELL DONE HARVEST RAIN! An excellent example of how something beautiful can come from tragedy, and also a great example of using internet marketing "for the powers of good"! Taking a song - Love You Queensland - which I've always known but has never meant that much to me (apart from knowing it was in an ad) they have made it into something which makes me proud to be a Queenslander...and raised much needed funds at the same time.

Zestee Marketing Tip: if you have a limited budget for advertising, have you thought about teaming up with compatible businesses to share the cost? I'd like to challenge you to keep an eye out in the next week for examples. This can benefit not only the businesses but consumers too.

Just wondering how many people click on the compulsory "I agree" for many programmes such as iTunes... without reading them in great depth? I admit that though I usually at least open and scan these, I barely understand the majority of many. Instead I trust that I'm not signing away my house and children and … Continue reading Terms of use-who reads them?

When I sat to eat my lunch today at Westfield Strathpine, I noticed (how could I not) that the usually ad-free tabletops were now transformed into a mini billboard! What do you think? Clever? Or intrusive?