The best way to deal with a PR disaster is to prevent it from happening in the first place. Don't ship a product before it's ready, don't hire short-tempered people to handle the phones, deal honestly with your customers and 99 percent of all potential disasters can be avoided. That elusive one percent is the … Continue reading Using Social Media for Damage Control: Tips From Toyota's Crisis
Even in today's digital era, direct mail solutions are still stellar opportunities to effectively market to customers. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with the marketing material. Compared with lengthy advertising in the forms of letters or catalogs, postcards work in today's … Continue reading 4 Benefits of Postcard Marketing
Accepting a guest post for your own website or blog can be a great idea for your business & social media strategy. Why? Here are just four reasons: Guest posts can provide your readers with interesting relevant content which you may not have first considered yourself Guest posts save you valuable time in not having … Continue reading Accepting a guest post for your website – why would you and how to choose?
Telstra, an Australian telecommunications company, found that 62 percent of adults in the world utilize at least one social-media platform regularly. More than 75 percent of small businesses in its own country fail to utilize social media as a tool for marketing. Subsequently, it should surprise no one that Australian businesses generated only 5 percent … Continue reading Social Media Strategies All Small Businesses Should Incorporate
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