Zestee Social Media School

The first Zestee online Social Media School ran in 2012 and we're pleased to announce that this year, this programme will be offered again, starting in early April. You can read more about the 2013 Social Media School, and you can reserve your spot now. Taking the whole 12 week course will offer the most benefits, … Continue reading 2013 Online Social Media School – Term 1

Welcome to our final week of the Zestee Social Media School 12 week social media course online!  Here is this week's lesson: ZSMS Week 12 Pinterest, Instagram and other tools For this final week we are looking at other social media tools (or platforms) which we have not yet covered.  The beauty of many of … Continue reading Zestee Social Media School – Week 12 – Pinterest, Instagram and other tools

Welcome to week 11 of Social Media School.  Whether you're new to this course or have been following us all along, great to have you with us.  You can access previous lessons here: Social Media School So by now are you a little overwhelmed by all the different social media tools and wondering how you … Continue reading Zestee Social Media School – Week 11 – Social Media Dashboards

This week we are looking at Surveys and Statistics.  We have looked at a large number of social media tools during this course, but regardless of which you use, it's crucial to understand the effectiveness of your efforts. Anyone who works in marketing will also tell you the importance of understanding your current and potential … Continue reading Zestee Social Media School – Week 10 – Surveys and Statistics

Welcome to week 7!  This week I've decided to juggle the programme a little for a few reasons. Firstly, I had databases & e-newsletters as two separate weeks on the original 12 week course outline, however they compliment each other quite well and are becoming quite integrated now (in general as well as in my … Continue reading Zestee Social Media School – Week 07 – Databases and Enewsletters

This is a fantastic program just launched to help small business improve their social media skills to be able to participate more fully in online business opportunities.  It's funded by Skills Queensland, presented by BroadbandToday.com.au (an amalgamation of 120 councils in Australia & NZ) and is delivered by The Creative Collective. Visit the Get Up … Continue reading Get Up To Speed Program

Welcome to Week 5 of our 12 week free online social media course. If you're newly joining us, a very warm welcome.  We've already covered 4 other social media tools and you can catch up below....however each lesson can be taken on it's own as well. Overview Introduction Week 01 - Social Media Strategy Week … Continue reading Zestee Social Media School – Week 05 – YouTube

I love blogging.  Ever since I first discovered the concept, I have thrown myself into blogging both personally and professionally.  Admittedly rather sporadically, but blogging fulfils my desire to write and also gives the opportunity to share this with the world (or just those who I select.  My very first blog, I began in 2005 on … Continue reading Zestee Social Media School – Week 04 – Blogging

                        Welcome to week 2.  Here is the link to the lesson for this week, which focusses on Facebook: ZSMS Week 02 Facebook Do you remember the first time you succumbed to signing up for Facebook?   For me, it was July 2007.  I … Continue reading Zestee Social Media School – Week 02 – Facebook

January 2013 update - though this course ran a year ago as a live course, you can still follow it online at your own pace for a limited time, simply read through, ignore any information that relates specifically to dates, download the lessons and come and post any questions or comments at http://www.facebook.com/zesteeconcepts Welcome to … Continue reading Zestee Social Media School – Week 01 – Strategy

The concept for the Zestee Social Media School has been developing in my head for over a year now and it's really exciting that in less than 2 days we'll be starting. If you haven't yet rsvp'd via Facebook for this 12 week free social media course, then be quick!  It's exciting to see that … Continue reading Zestee Social Media School: Introduction