Managing Social Media – The Impact of Communities

It was a delight to have the chance to give a guest lecture to the MICM (Master of International Communication Management) on 13 February 2024.

I’m both an alumni of this programme, and also taught this module in the past. Lu has done a fantastic job this year redesigning this module and I appreciated the invite to come and give a guest lecture.

I shared some insights from over 20 years now of (co)creating and managing communities, both online and offline…a few examples below.

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