Ten steps to DIY website (re)design

In 2018, Zestee is 10 years old! Since the beginning, I have created my own website

In 2013, I wrote an article “How to build a solid website and how it’s like a house”. The “Zestee Social Media School Website Pyramid” I created is still relevant, and you can click on the image below to read more.

This article

Whether you’re starting a brand new business or

1. (Re)define your business plan

I use the one page Business Model Canvas as an easy but powerful overview.

2. Understand your target market

Ever used marketing personas? These are a useful tool to deeply understand your target market.

Consider culture

3. Choose/reassess your website platform

I actually can’t even remember the first website platform I used for Zestee! I think it may have been Google Sites. Early on though, I realised the power and potential of WordPress. I considered Wix and Weebly, and looked into Joomla and Drupal. I settled on WordPress for several reasons. Firstly, it was

If you do have a budget for a website designer, they can of course help with this step – however even if you are using a designer, you should still have a good idea of the options out there,

4. Find inspiration and analyse other sites

What do you like? What don’t you like?

5. Source images

When I first started Zestee, finding decent copyright free images was really tough, so I took my own photos, or had a photographer take them for me.

6. Write text

SEO

7. Experiment!

8. Check all links and analytics

Are your social media links still working and up to date? Is your contact form active? Is Google Analytics set up and working correctly?

9. Share on social media

Alongside your website, I recommend that all businesses also have an active social media strategy.