Since I started the Zestee Social Media School, Facebook has been the most popular social media tool for business and has been my favourite since it was launched. I started the Zestee Facebook page on 6 January 2010 and have noticed massive changes over the last four years.
For the first two years, it was an upward trend, with enough effort almost any business could get a steady stream of likers (then called followers) and engagement by posting quality content consistently. Many businesses were slow to join, but when they did, saw clear benefits to being there. From the third year, things started getting more crowded and Facebook advertising was on the rise. I’ve never paid for advertising on Facebook but by using insights well and understanding my community, along with experimenting with different methods (type of posts, time of posting and using appealing images).
In the last year, there has been a huge amount of discussion about how it’s becoming more difficult for businesses to engage with their audience without paying for it. Essentially, it comes down to two things:
1. People have, on average, a fairly high number of friend and pages connections, who are all churning out content daily
2. Facebook algorithms are changing
What changes have you noticed and how do they affect your business?
Zestee 