Zestee Social Media School – Week 01 – Strategy

strategy

January 2013 update – though this course ran a year ago as a live course, you can still follow it online at your own pace for a limited time, simply read through, ignore any information that relates specifically to dates, download the lessons and come and post any questions or comments at www.facebook.com/zesteeconcepts

Welcome to week 1!  Thanks for the wonderful response on Facebook to this event.  I’ve just checked rsvp’s and there are 99 attending and 10 maybes.  I look forward to getting to know you all.

So without further ado, here is the lesson for week 1: click on the link below to open the pdf:

ZSMS Week 01 Strategy

I would recommend printing this out if you’re able to (2 pages).  You will see there are seven sections, which you can work through at your convenience:

  • Overview
  • Objectives
  • Activities
  • Questions to Consider
  • Social Media Strategy
  • Policy & Procedure
  • Business & Marketing Planning
It’s not high school or university, there are no assignments or exams, and it’s totally up to you how much or how little you do.  This is a brand new course and I’m learning as well, so your feedback is most welcome.   You can either comment below on this post, or visit www.facebook.com/zesteeconcepts and comment on the wall.
So what next?  I recommend working through the activities in order. I am going to cut and paste from the lesson plan so they are all here below with some additional notes:
  1. Attend and contribute to chat at 8pm 07Feb12 Brisbane time at www.facebook.com/zesteeconcepts
  2. Read blog posts https://zestee.com.au/zestee-social-media-school-free-12-week-course-online/ and https://zestee.com.au/zestee-social-media-school-introduction/
  3. Check www.facebook.com/zesteeconcepts throughout week to ask questions & read discussions
  4. Read e-book A Selection of Social Media Tools  (email renee@zestee.com and I’ll send a free pdf)
  5. Read and respond to Questions to Consider (below)
  6. Complete Social Media Strategy table (page 2)
  7. Create or review your social media strategy (based on table in page 2)
  8. Create or review your policy & procedure document.  Click here for a very simple template: ZSMS Policy Worksheet
  9. Create or review your business/marketing plan

Thanks for taking part and look forward to our discussions over at www.facebook.com/zesteeconcepts

Love to hear your expectations and experiences of this course and social media in general, just comment below.

Renee Veldman-Tentori 

13 thoughts on “Zestee Social Media School – Week 01 – Strategy

    1. Thanks so much Kelly and so excited to have you onboard. Love to have you contribute to future lesson plans on twitter and blogging like we talked about today…you’ve been a real inspiration (and wonderful friend) in my social media journey. I’ve loved your blog since I first discovered it, and I’m getting better and better at blogging and twitter thanks to you. Also so grateful to have you on board as a Zestee face to face trainer & consultant! x

  1. I have been following links a
    Leading me to your course tonight. I missed tonights launch but I am in for the next 11 weeks. I love that I can catch up in my own time too!! Great work… Steph

Leave a reply to Steph Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.