In June 2024, Apple introduced its own version of artificial intelligence—Apple Intelligence. AI has been the tech world’s favourite buzzword for a while now, but Apple entering the game raises a big question for everyday users:
Is this actually useful, or just another shiny feature?
What Is Apple Intelligence Supposed to Do?
Apple Intelligence isn’t one specific app. It’s a system-wide intelligence layer integrated into iOS 18, iPadOS 18, and macOS Sequoia. Apple claims it will make your devices feel more intuitive, helpful, and aware of your context—without compromising privacy.
Some of the standout features include:
- Writing tools that summarise, rewrite, or proofread text
- Smarter Siri, which understands context across apps and conversations
- Image Playground to create custom images based on your ideas
- Email and notification summaries to avoid information overload
- Better search across your apps and files
Sounds promising. But how does this land with actual users?
Real-World Usefulness: What’s in It for Me?
Helpful If You’re Busy (and Drowning in Info)
Apple’s summarisation tools could save time. Emails, long articles, and meeting notes can be condensed into digestible chunks. If you’re a student, freelancer, or anyone who deals with tons of text, this might be a game changer.
Cool, But Will I Use It Daily?
Many users are still unclear about how these features integrate with their existing workflows. Will rewriting an email really save time, or just give you a generic tone? Is creating cartoonish images from photos fun… once, or actually meaningful long-term?
Privacy is a Win — If You Trust It
Apple’s big selling point is privacy. Most of the AI runs on your device, not in the cloud. And when it needs to go off-device, Apple uses something called Private Cloud Compute—designed to avoid storing your data.
But let’s be honest: some users are still sceptical. Trust is earned, not just marketed.
📱 Limited Device Compatibility
Only newer models—like the iPhone 15 Pro and Macs with M-series chips—will support Apple Intelligence. So for many, the question isn’t “Do I want this?” but “Can I even get it without buying a new device?”
Apple + AI: Balancing Hype and Help
Apple’s entry into AI is late but deliberate. They’re not trying to compete with ChatGPT or Midjourney on pure tech. Instead, they’re focused on embedding AI quietly into everyday tasks—writing, organising, communicating, and creating.
From a user perspective, that could be more useful than flashy features… if it works well. But until we’ve tried it in real life, it’s fair to remain cautiously curious.
Final Thought: Will Apple Intelligence Make a Difference?
That depends on your expectations.
- If you want AI to quietly improve your workflow without drama, it could be great.
- If you want magical thinking or jaw-dropping innovation, you might be underwhelmed.
- If you’re using an older iPhone or Mac, well… you might just be left out.
In the end, Apple Intelligence might not be a revolution—but if it delivers even a few genuinely helpful moments in your daily digital life, maybe that’s enough.
What do you think? Would you actually use Apple Intelligence—or are you still unsure about AI in your everyday tech?
This article is a human/AI collaboration. I (Renee) have generated the initial idea, Chat-GPT wrote the draft, and together we refined into the article you have just read.
WordPress AI was asked to create a complimentary image, and generated its own prompt, based on this article. Considering that “Intelligence” is incorrectly spelled, I instead used a screenshot from my iPhone.
Zestee 