In today’s fast-paced digital world, professionals are constantly looking for ways to stand out and connect meaningfully. Since LinkedIn introduced native video in 2017, it has quickly become one of the most powerful tools on the platform. For those willing to experiment, video offers an authentic way to share expertise, build trust, and reach a wider audience.
First, let’s be clear on what we mean by native video. This refers to video that you upload directly to LinkedIn, rather than sharing a link from another platform like YouTube or Vimeo. Native video is favoured by the LinkedIn algorithm and plays automatically in the feed, which makes it far more likely to catch attention. Combined with the ability to add captions and keep the format short and professional, native video gives you a simple yet powerful way to share your message.
Here are three reasons to use native video on LinkedIn.
Connection
Video is the next best thing to connecting with someone face to face. It conveys tone, energy, and personality in a way that text and images alone cannot. People feel like they get to know you better when they see and hear you, which helps to build trust and strengthen professional relationships online.
Reach
LinkedIn reach on native videos is currently far outperforming any other type of content. The platform is prioritising this format, giving early adopters a real advantage. This means your content has the chance to be seen not only by your direct connections but also by second- and third-degree networks—expanding your visibility far beyond your immediate circle.
Engagement
People like video and respond to it. Engagement rates are generally higher than just text, with more likes, comments, and shares. Video creates opportunities for conversation and connection, encouraging viewers to respond in ways that strengthen your online presence and credibility.
How?
You don’t need fancy equipment or editing skills to make an impact. Native video on LinkedIn can be as simple as recording a short vlog on your phone where you share a quick tip, reflection, or update. Keep it under two minutes, speak clearly, and consider adding captions so people can follow along without sound. Record in natural light for the best quality, though indoor videos are also usually fine. Consistency matters more than perfection—posting even simple, authentic videos regularly can help you build trust and visibility over time. You don’t need a weekly strategy – just get started with one video.
Try it!
If you haven’t tried creating LinkedIn video yet, now is the perfect time to start. With strong reach, authentic connection, and higher engagement, video can help you grow your network and showcase your personal brand. Even a simple, short clip can make a lasting impact.
Why not give it a try? Record a short video on your phone today and share it on LinkedIn. Start small, experiment, and see how your network responds—you might be surprised at the conversations and opportunities that follow.
More information
Read more on the LinkedIn Marketing & Advertising blog:
https://www.linkedin.com/business/marketing/blog
Resources
https://blog.hootsuite.com/linkedin-video/
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