I’ve been a social media specialist for many years now and Periscope is a brand new social platform that has all of my peers and I super excited. Here are a few of my notes:
“I’ve not been so excited about a social platform in….forever” says Kim Garst from Boom Social.
It’s something that allows a new way to connect.
Build connections & relatoinships
Build them fast
People buy from those they know, like and trust and
It’s Here and Now
Early adopters
Others are more skeptical – Chris Brogan spent his first broadcast asking people why they actually like it – he had 254 viewers when I joined.
- Better than Google+
- We get to know you better
- Fear of missing out
- It offers a more intimate view into people’s lives
- It enhances relationships
“People aren’t giving me a compelling case” he says, “As a marketer I need to pay bills”.
I sent a message “hello from The Netherlands” and got an immediate “hi there, I love the Netherlands” vocal back.
“I’m such a skeptic about this” he said. “Do not fall in love with the tool…this is not the future. Why is netflix and youtube popular? On demand”
chrisbrogan.com
He also talked about how as a marketer, you can’t capture all the data of attendees like a webinar. But what I like is that is DOESN”T allow marketers to “bulk process” hundreds of email addresses. It’s back to more natural and one-to-one conversations (though is technically one-to-many but with a feel of one-to-one).
Zestee 